Cision

MARCH 2, 2016

Do you know how to measure your social ROI? The keys to successful reputation management include well-thought through scenario planning, authentic efforts with cause-related marketing, transparency into the business and an open dialogue with employee and customers. My favorite social media platform is…Instagram.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 102

Interviews Publicity Technology Social Media 102

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Source: Instagram. If you’re temporarily making changes to your operations.

Crisis 92

Crisis Marketing Resources Healthcare 92

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. How can we find employees who have the potential to be leaders and leaders?

Leadership 59

Leadership Social Media Creativity Ethics 59

Landis PR

MARCH 14, 2022

Instagram is popular among younger generations and lends itself well to expanding the reach of visual-based businesses. While your messaging is limited to 280 characters, you can develop succinct, creative content for your brand that adds to an existing conversation. Create a Recognizable Brand with Relevant Social Content.

Social Media 52

Social Media Consumer Branding Brand 52

MaccaPR

JUNE 21, 2017

These brands understand that, in order to tap into the Man Repeller fanbase, they have to hand over creative control and allow for videos to be created in a style that is consistent with the website’s unique voice. She shows the viewers how the NARS Dual-Intensity Blush can turn them all into the "Instagram filter of your dreams.".

Video 54

Video Branding Brand Fashion 54

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. The rise of vlogs, Instagram and web platforms like WordPress are all in themselves an extension of the old school blog. The blog hasn’t died, it has evolved and still is evolving.

Blogging 28

Blogging Marketing Web Twitter 28

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Creative Media Kit Ideas. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Maxim Behar

JULY 4, 2024

Someone gets up early in the morning, posts a picture on Instagram, and adds a caption – that's editorial work. And still, very often, the answer to this is that the secretary manages their company's Facebook and Instagram pages, but that is for professionals. Secondly, we have media that can be measured for the first time in history.

Newspapers 59

Newspapers Social Media System Writing 59

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. PRNEWS Blog. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

OCTOBER 25, 2018

I predict more brands will build their own Instagram stickers and branded gifs. With more than 400M daily users and relatively high engagement, Instagram Stories will be critical for organic and paid social media plans. Socially mature organizations have been able to set up KPIs and measure ROI on social efforts.

Social Media 89

Social Media Trends Media Instagram 89

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Konnect Agency

MAY 15, 2020

As such, brands should ensure that their Instagram profiles are linked to their TikTok for cross-platform discoverability. Unlike YouTube and Instagram, TikTok is not yet dominated by micro-celebrities, though they do exist. Since TikTok is so quirky by nature, brands need to be creative to truly gain attention from their audience.

Viral 52

Viral Video Social Media Creativity 52

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. Meanwhile Google+ has fallen by the wayside.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 13) Mike Stelzner. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. A whistleblower revealed that its Instagram service has been proven to promote poor mental health amongst teens. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. Gannett furloughed from all over, but for example, Gannett furloughed employees, I think, at over 100 newspapers? So, I really doff my cap at this really creative use. And, so Twitter, Instagram, they’re coming up with their audio-only type things.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Facebook has a strong and growing platform of services including Instagram and WhatsApp. It’s not all bad.

Publicity 164

Publicity Ethics Community Data 164