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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Big tech companies are reporting fat margins, and then laying off thousands of employees.

B2B 179
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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. But the conflict typically runs deeper. A sudden market shift or crisis.

Marketing 310
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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. But fewer employees and layers of management mean more opportunities to move up, and to try new things that just wouldn’t be possible at a larger agency. It makes work more fun and less stressful.

Agency 361
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Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers. The cause has to meet both your mission/values and employee/consumer expectations.

Employee 120
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PR Advice For Building Better Media Relationships

ImPRessions - Crenshaw Communications

Often between gathering commentary and trying to meet a deadline, the reporter will be nearly as stressed as the PR person. If your expert spokesperson can’t meet a deadline, or even if it looks like they might be late, it’s a good idea to let the reporter know. Understand and manage deadlines.

Media 333
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S&T Live From ICON 2024: Cheron Porter, APR, on Building Company Culture

PRSay

If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. And they have to understand the needs of their employees.” Several years ago, her organization surveyed its employees. “We

Company 68