Cision

FEBRUARY 11, 2016

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Read the free white paper today! So how can enterprise businesses achieve success? The key is integration. Well, how about three or four or even 20?

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Enterprise Strategy Pinterest Customer Service 120

Cision

OCTOBER 26, 2015

Learn how with our free white paper! Employees give a face to your brand, allowing customers to interact with you on a more human level. Getting employees, customers and influencers to participate and share your content can have a greater impact on reach and credibility, thus shortening the sales cycle. .

B2B 120

B2B Marketing B2C Employee 120

Cision

AUGUST 25, 2015

Click here for our free white paper! You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list. Images: Got Credit , Images Money ( Creative Commons ). Can I Afford to Hire Help? This is the biggie for most entrepreneurs, and often the answer is “no.”

Social Media 120

Social Media Media Internal International 120

Cision

AUGUST 5, 2015

Read our free white paper for 10 outside-the-box content marketing ideas! Click here to learn 10 tips on activating employees to spread the word on social! Images: Ricky Brigante , buzzrael , jeffrey james pacres ( Creative Commons ). Pitch an antithesis post, like my “ 5 Things You’re Doing Wrong with Press Releases.”.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

Cision

AUGUST 17, 2015

Thought Leaders/Employees Surpass CEOs in Credibility. While it’s important to understand the qualms of company workers, I strongly suggest a company not equip employees outside of their communication staff to produce owned content on behalf of the brand. Learn how to respond with our white paper!

Study 120

Study Engineering Mobile Crisis 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social strategy from NGO in El Salvador — love emoji on paper! He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Click here for our free live-streaming white paper! ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But creative thinking is the fuel. Because it’s never just a white paper. I mean safe.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Creative Commons CC0. Anything is Easy if You Try Hard Enough.

Survey 81

Survey Industry Communications Corporate 81

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

MAY 27, 2024

Contently’s marketplace alone has more than 165,000 freelance creatives. Do you need someone with experience writing SEO web copy or white papers? Be creative with your search Your brand’s social media channels are among the best places to start looking for a freelance writer. Don’t treat them like an employee.

How To 52

How To Creativity Social Media Construction 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? A lot of their PR agencies aren’t very good at challenging the client and helping them to improve their PR strategy by embedding social media and digital PR into their public relations strategy.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

JULY 21, 2016

“Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 However, every employee is also a representative of your brand. Creativity?

Branding 40

Branding Brand How To Employee 40

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Read Cision’s free white paper today! Images: inspector_81 , Archie ( Creative Commons ).

Telecommunications 120

Telecommunications Training Reputation Mobile 120

Cision

JULY 21, 2015

Click here for our free outside-the-box content marketing white paper! Click here for a free tip sheet that shows how to activate your employees on social! Images: Found Animals Foundation , Got Credit , Mambembe Arts & Crafts ( Creative Commons ). Want to create content that drives shares?

Social Media 120

Social Media Blogging Media LinkedIn 120

Cision

JUNE 2, 2015

The world isn’t changed by content that is sort of creative.” “It’s impossible to have a testing culture if employees feel they will be fired if they’re wrong.” Click here for our free white paper filled with outside-the-box content marketing tactics! ” Click to tweet! Henry Rollins.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Contently - Strategy

SEPTEMBER 10, 2020

Well first, I think it’s great to see brands taking a stand because, as an organization, if you have certain values and beliefs, you should not only hold your employees up to those standards, but you should also hold companies that you partner with to those same standards. Last question—the hot seat question.

Branding 102

Branding Brand Marketing Facebook 102

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Be creative. It used the word “repositioning” over and over instead of discussing why it had to fire employees. This was a terrible time for their former employees and Citigroup decided to focus on how great it was for the company instead.

Writing 118

Writing Newspapers Report Data 118

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. For me, as a local government employee, there are clear political boundaries. Displaced Yank Doug is co-founder and creative director of Velocity Partners. Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. A show about communicating with clients, prospects and employees – in person, in print and online.

Social Media 120

Social Media Marketing Pinterest Media 120