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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., From Netflix, natch.

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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. recently announced that Facebook accounts for 43 percent of traffic to media sites, beating out search engine giant Google.

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Trying to break into PR or Communications? Here are 5 transferable skills that you might already have

Remote PR Jobs

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250
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Creative Content That Works with Darren Kingman

Buzzstream

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. If you’re transparent in your methodology, Then you’re kind of appealing to the investigative journalism side of what a journalist does.

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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Army Europe Images , Alan Levine , Elvert Barnes ( Creative Commons ). Hybrid (third), social (fourth), and owned media (fifth) rounded out the top five. .