ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Start with tentpole events and initiatives. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Refresh with formal creative sessions. After, you can build out the corresponding content.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We will make the best of the situation but really appreciate a heads-up for date nights or planned events. We write plans that cover several months and in our personal lives we may do the same.

Product Launch 296

Product Launch Training Interviews Software 296

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Consumer Agency Film 59

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Consumer Agency Film 52

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Product launch. Awards and Events. PR instead uses creativity and analytics to tell a story that resonates with your audience.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Konnect Agency

APRIL 24, 2024

Planning a successful event requires careful consideration and strategic execution. Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail.

Product Launch 52

Product Launch Transportation Measurement Examples 52

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Some people say they are more productive at home and enjoy going fully virtual. Others who are social butterflies, like me, miss the social aspect of working in an office – catching up with co-workers and in-person events. . Now, however, it could start to get tougher for people to stay motivated.

Wireless 207

Wireless Product Launch Energy Meeting 207

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. One exciting component of the collaboration was a Facebook Live event , which provided great exposure for both the beer and the restaurant.

How To 120

How To Wireless Retail B2C 120

5W PR

SEPTEMBER 8, 2023

Concise communication In a world of information overload, text posts can provide a concise and straightforward way to convey important information, such as product launches , promotions, or event announcements. This could include showcasing the team, workspace, product development process, or charitable initiatives.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

AUGUST 26, 2024

This approach allows influencers to bring their unique perspectives and creativity to the table, resulting in fresh and engaging campaigns. Furthermore, encouraging user-generated content (UGC) can significantly enhance a product’s relevance.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and product launches.

Creativity 52

Creativity Branding Brand Product Launch 52

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Typically fall is an extremely busy season for PR teams – packed with holidays and other occasions just begging for story ideas and campaign events. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement.

Meeting 136

Meeting Software Product Launch Agency 136

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. A good PR campaign should feature creative content that instantly captures the media’s attention.

Creativity 111

Creativity Data Measurement Product Launch 111

Prohibition

AUGUST 14, 2023

They attended the event, alongside his relatives, and some of his Leeds Rhinos teammates. Thank you to Black Sheep for allowing us to launch its new beer, we’re really proud to have been part of this in support of such a worthy cause. For more information on our PR services , contact us today. Sponsorship

Product Launch 62

Product Launch Radio Creativity Community 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

It pays to work with clients at the outset to set goals that will have a business impact, such as increased websites visits, attributable sales leads or attendees at specific events. This can be determined by a combination of factors: what inherent news does the company have and what kind of budget is available to get the message out.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events.

Airlines 120

Airlines Exercises Fashion Print 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. The same goes for booth preparation in advance of the event. Get creative! Sylca Kleiner. “We

Automotive 71

Automotive Training Travel Meeting 71

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. During the HUG event, PEG also went on explain that square videos take up more of a user’s screen, especially when it comes to mobile.

Video 78

Video Trends Strategy Marketing 78

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. An advert doesn’t necessarily include all details about a product or service. Advertisements typically offer a much wider creative space compared to press releases.

Advertising 105

Advertising Advertising Writing Product Launch 105

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. I’ve been to a ton of educator related events with the promise that these events will help bridge the gap. How cool is that?!

Education 64

Education Pinterest Creativity Facebook 64

Communications Conversations

JUNE 24, 2015

And, we know brands are always looking for “new and inventive” ways to bolster impressions, shares and mentions during launch events like this. To start, let’s look at a few different reasons this makes sense for Chevy: It’s hard to generate enthusiasm for launch events.

Strategy 60

Strategy Product Launch Creativity YouTube 60

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Implement customer feedback into product or service development. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 186

Marketing Content Marketing Data Social Media 186

Critical Mention

OCTOBER 21, 2018

In other words, crises are significant, disruptive events that often feature a rapid onset. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. First off, what is a crisis? SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Prohibition

AUGUST 16, 2021

Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product. Thinking outside of the box and being creative with your video content will ensure it stands out when people are scrolling through the feed.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR in High Definition

AUGUST 28, 2024

Start off by plotting out key milestones or important moments in time – such as product launches, events, significant global awareness days and other key dates that align with your brand. Maybe you’re needing to right-size or get a fresh injection of creativity and enthusiasm from a new partner? Let’s chat!

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Remembrances can be tricky business, especially when the focus is on an event with a generational impact.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Konnect Agency

NOVEMBER 7, 2019

Influencer Events: Hosting an event or “activation” and invite influencers to attend and promote your product. Pros: These fun events can gain tons of social media traction! Cons: Finding the right event for your target audience can be hard and coordinating the logistics can be a headache. Call Your PR Firm More.

Instagram 60

Instagram Social Media Software Analytics 60

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 97

Interviews Publicity Technology Social Media 97

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. Event ads (promoting an event or activation). How do LinkedIn ads run?

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Konnect Agency

SEPTEMBER 25, 2023

Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Collaboration often sparks creativity and leads to unique campaigns that stand out in a crowded marketplace.

Branding 52

Branding Brand Reputation Product Launch 52

Landis PR

AUGUST 27, 2024

The fall is particularly fraught with political events, debates, and media coverage that can overshadow even the most exciting product launches. Imagine trying to garner attention for your new product while the news cycle is dominated by election updates, candidate indiscretions and policy announcements.

Nonprofit 64

Nonprofit Policies Local Product Launch 64