Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” What it means for PR: Again, no big surprise here that HuffPo, Mashable and Buzzfeed are among the more shared media properties on the social web. No big epiphany, right?

Pitching 60

Pitching How To Trends Video 60

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

PRSay

FEBRUARY 4, 2019

For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com” So, she got creative and figured out a program that consistently delivered a high volume of TV placements. Get more media pitching knowledge from Michael Smart here.

Measurement 96

Measurement How To Strategy Pitching 96

The Proactive Report

JUNE 18, 2021

For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members. For example, create a group on LinkedIn or Facebook and take an active part. Look for local groups on MeetUp. PR is a communication function.

Small Business 213

Small Business Fashion Groups Local 213

Contently - Strategy

JULY 18, 2024

They can plan, implement, and manage the SEO strategy for your content to help it rank higher on search engine results pages (SERPs) and grow your web traffic. Type of work an SEO strategist can do SEO strategists can handle a variety of tasks related to growing your organic web traffic and helping your content appear in SERPs.

SEO 52

SEO How To Engineering Strategy 52

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. Looking for an agency partner that can both bring creative ideas.

Survey 103

Survey Report Media B2B 103

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. You can see the GPT here.

System 62

System Google Policies Guidelines 62

Cision

JULY 7, 2015

They can spot a sales pitch a mile off. Target , for example, has worked with top Pinterest users to curate “collections.”. You’re looking for ways to provide value to your target customers that won’t come off as a sales pitch but will eventually induce people to invest time and/or money.”. Use the power of the people.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. 4) Pitch your content for a roundup. On and on the lists go….

Content Marketing 109

Content Marketing Pitching Social Media Blogging 109

Konnect Agency

JANUARY 19, 2021

In tandem with HTML, Cascading Style Sheets, or CSS, is foundational to modern web design. While most web templates allow you to create a site from scratch, they typically don’t allow modifications, leading to a dreaded cookie-cutter look and feel, similar to hundreds of other sites. Site Design Customization. Calling all right brains!

Strategy 52

Strategy Marketing Web Creativity 52

Konnect Agency

JANUARY 14, 2021

In tandem with HTML, Cascading Style Sheets, or CSS, is foundational to modern web design. While most web templates allow you to create a site from scratch, they typically don’t allow modifications, leading to a dreaded cookie-cutter look and feel, similar to hundreds of other sites. Site Design Customization. Calling all right brains!

Strategy 52

Strategy Marketing Web Creativity 52

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote. Do you have examples? Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. This is an example of what is colloquially referred to as “intent data” in the industry.

Publicity 90

Publicity Media Advertising Advertising 90

ImPRessions - Crenshaw Communications

MAY 3, 2017

We constantly find horrid examples committed by journalists. Take a fresh look at your business to assess whether you’re on top of all the verticals and trades; nearly all are likely available online and getting to know the subject matter and the writers will also help anyone pitch more successfully. Write more and write better.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. The product monitors domains, so if a third-party site links to a client site for example, without mentioning a brand name, you’ll still get a notification. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web.

SEO 65

SEO Tools Engineering Web 65

Buzzstream

SEPTEMBER 11, 2024

Instant Data Scraper is a free Chrome extension that allows you to scrape web data, helping you build campaigns without needing an in-house data analyst team. Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies.

Digital PR 87

Digital PR Travel Data SEO 87

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

MAY 9, 2017

A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. For example, most people don’t realize the circus is one of the largest privately owned railroad companies in the U.S. That’s not a creative illustration, that’s the real! The PR Stunt that Saved Batman for Generations.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Bad Pitch Blog

MAY 31, 2009

Creativity (when a straight product pitch won’t cut it) It’s all about how the story is pitched. Since there are only so many latest, most innovative, sexiest companies or products, creatively positioning a pitch can be the difference between getting coverage and getting a dial tone.

Media 40

Media How To Pitching Viral 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Frederik Vincx

OCTOBER 27, 2015

This info might be handy to pitch influencers your related story. Norbert scours the web and returns the email address. That’s why it’s important to build up a relationship before pitching. Prezly automatically generates a multimedia email version to pitch to influencers. Find influential sharers.

Google 60

Google Software Analytics Pitching 60

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

FEBRUARY 11, 2017

For example, my six-year-old daughter walked up to a flat screen TV in the living room and attempted to interact with the device. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Help Humanize Marketing? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Could there be a future standard for article strength?

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

SEPTEMBER 27, 2016

However, having been in this business a long time, I know results can ebb and flow, but when results ebb, the PR folks need to step up to bring new and creative PR ideas to the table. A small agency like this one provides access to creative senior talent at reasonable rates. We weren’t seeing a whole lot of results.

B2B 60

B2B Corporate Agency Creativity 60

Waxing UnLyrical

MAY 1, 2013

For example, I’d hate to be a telemarketer (but, if I had to be one, I’d be the best friggin’ telemarketer out there), for example. She is talented, creative, thoughtful, and honest. We have pitched at least one piece of business together. If that’s not sales, what is? Of course they do!

Internal 94

Internal International Course Energy 94

Bad Pitch Blog

DECEMBER 18, 2007

Then I saw their Christmas Price Index Web site. Creativity is your only limit. ** Be Smart: Look around. This example might not be an annual event, but consider giving long-held traditions a makeover. You have to be creative to keep your news relevant. Data is everywhere. Once you’ve found your recipe?

Media Relations 41

Media Relations Media Financial Pitching 41

Waxing UnLyrical

JANUARY 11, 2012

That first tweetathon was so successful ( 169% increase in web traffic and more than half the key purchases that week came from the tweetathon ), that we decided to do them as often as possible. For example, if we saw a significant key purchase come through. 12 tips on planning and running a successful tweetathon.

Twitter 107

Twitter Analytics Community Facebook 107

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. And the answer is probably a bit of both.

Writing 193

Writing Communications Marketing B2B 193

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

FEBRUARY 15, 2024

In the example above, the monthly estimated organic traffic is 6,100 visits. For example, this page from Whitehouse.gov , which has a DR of 91, has a UR of just 37. For example, if the target link you are evaluating has a UR of 10, but the other similar sites have a UR of 30, then yours is fairly low quality compared.

How To 71

How To SEO Google Examples 71

PR Job Coach

NOVEMBER 26, 2020

He advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. It demonstrates initiative, creativity and uniqueness. Scott cited two such examples that illustrate the point.

Corporate 274

Corporate Leadership Advertising Advertising 274

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161