ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The “too creative” pitch. She received a pitch for a career website that included examples of how to be inspired by historical figures associated with Thanksgiving and included the line, “Pilgrims, the original networkers.” We’re not above a little creative hyperbole to get interest, but tread carefully.

Pitching 149

Pitching Sports Print Creativity 149

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. As we navigate the “relations” part of public relations, we can all use a primer on the value of business friendships, for example. It’s a fun way to take all forms of written communications to the next level. trendhunter. How important is it to know there are now pumpkin spice manicures?

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 130

Film Marketing Sports Hotels 130

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic department, for example. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

Sports 113

Sports Travel Television Journalism 113

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 157

Crisis Management Crisis System Policies 157

Cision

DECEMBER 3, 2015

For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics. Image: Sboukatch ( Creative Commons ). Don’t get caught up in trying to find the perfect story.

Journalism 120

Journalism Brand Branding Fashion 120

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Those insights will lead to better briefs to inform creative and content. It’s a good example of a data source and in this instance it serves insights directly.

Government 151

Government Crisis Energy Community 151

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Mindful Marketing

APRIL 1, 2024

The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand? Over the last 10 years, the market for sports and exercise-related rehydration has burst open.

Brand 85

Brand Branding Sports Chemicals 85

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. Can you share an example of one that worked? lens to planning for our clients. What makes a good subject line? Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

The Resolution Blog

AUGUST 19, 2019

Have you ever seen examples of brands involved in TV? More specifically, have you seen any examples that have worked? There’s been some really good examples recently of brands sponsoring TV shows, like Superdrug sponsoring Love Island last summer. no, I can’t think of loads of examples. In terms of shows made by brands?—?no,

Film 120

Film Instagram Sports Analytics 120

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? For example, should there be a link to find a nearby location, sign a petition, get a coupon or join a mailing list? For example, would somebody watching a do-it-yourself video be watching while doing a project? Variety of platforms.

Video 120

Video Trends YouTube Television 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. One example is from athletic shoe and appeal store Finish Line. Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video.

Trends 120

Trends Mobile Video Film 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect. Influencer Collaborations.

Creativity 52

Creativity Brand Branding Product Launch 52

Wadds Inc.

OCTOBER 16, 2024

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know.

Creativity 52

Creativity Agency Leadership Sports 52

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. Take the brand’s annual back-to-school report , for example. They didn’t skimp on the content, either.

Financial 52

Financial Content Marketing Examples Banking 52

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. For example, how is the product or service transforming people? They train for their sport every day. We’re never satisfied with the first idea we create. Who is it transforming?

Exercises 101

Exercises Creativity Radio Resources 101

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . For example, let’s say a Youtuber with 100,000 subscribers wants $1000 for a 30 second read in the middle of a video. Step 10: Leave Room For Creativity.

YouTube 116

YouTube Brand Branding Video 116

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. They have created a lot of great creative assets that are published immediately. AskGaryVee show for example), so it makes sense for teams to do this. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That work then gives us a framework to think creatively about how to communicate with the customer. Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch.

Retail 225

Retail Consumer Brand Branding 225

Communications Conversations

SEPTEMBER 25, 2020

Again, work, school, kids, sports. For example, I recently met with a young woman for the first time for coffee. For example, I recently have a virtual coffee with the CMO of a local brand. And, if you want huge bonus points, look for a creative way to help THEM! He was a senior-level guy who had just been laid off.

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. To use the most dramatic example, think of Red Bull dropping Felix Baumgartner from space.).

SEO 120

SEO Automotive YouTube Video 120

Cision

FEBRUARY 24, 2016

Nike’s partnership with Apple for the running community was a great early digital example of this. My guiltiest pleasure is…live sport. Successful brands, in my view, are those that can build and sustain a sense of community among their followers that enhances the overall brand experience. How has the PR agency changed over the years?

Corporate 120

Corporate Sports Agency Reputation 120

Contently - Strategy

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Embrace emotional targeting.

B2B 137

B2B Brand Branding B2C 137

Mindful Marketing

OCTOBER 19, 2022

Play is one way to slow that descent, whether it’s by participating in a low-intensity sport or doing word puzzles. Friendships often form among individuals on sports teams, chess clubs, hiking groups, etc. To develop relationships: People build bonds with others in many different settings, e.g., work, school, church, and play.

Apparel 103

Apparel Sports Construction Resources 103

Maxim Behar

DECEMBER 11, 2024

Is our nation primarily united by sports, sports events, and sports figures from the past year? For instance, Carlos Nassar, a sports personality, ranks first. What stands out to me in the trends is the film for the Bulgarian football player Georgi Asparuhov, Gundi, which is tied to sports but goes beyond that.

Google 59

Google Sports Film Engineering 59

Contently - Strategy

MARCH 11, 2020

It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Study 115

Case Study Study Video Writing 115

Critical Mention

APRIL 9, 2020

This is the time to get creative and produce a wide range of online content. For example, Critical Mention is in the heart of New York City and our employees are working remotely due to the risk that COVID-19 poses. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle.

Healthcare 89

Healthcare Radio Sports Video 89

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Q3: Can you give a few examples of how a good photo helps tell the brand story visually? A perfect example of this is a photo of a successful athlete being shown in action, and visually connecting them to a sports brand. Answer: Absolutely yes!

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Q3: Can you give a few examples of how a good photo helps tell the brand story visually? A perfect example of this is a photo of a successful athlete being shown in action, and visually connecting them to a sports brand. Answer: Absolutely yes!

Training 100

Training Film Infographics Examples 100

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. a strategy and operations associate at Thuzio , and president of Front Office Sports , a website devoted to sharing sports stories from business executives with students and young professionals in the industry.

Sports 60

Sports Creativity Industry YouTube 60

Mindful Marketing

JULY 17, 2021

For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. Airplanes and computers are two examples. I've been among the indulgers. Military pilots flew many flights before there was commercial aviation.

Tourism 114

Tourism Travel Nonprofit Banking 114

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”.

Employee 146

Employee Print Writing Survey 146

PR in High Definition

NOVEMBER 25, 2020

In fact, a great deal of evidence indicates that brainstorming actually harms creative performance, resulting in a collective performance loss that is the very opposite of synergy. ”. For example, by thinking about: – Personal Preferences : What would I like to do more of in this area? Creative Performance Limiters.

Creativity 71

Creativity Groups Sports Examples 71