ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. For example, it’s common to get together with team members to figure out the most effective way to roll out a product announcement for a given client. It makes work more fun and less stressful.

Agency 361

Agency Mobile Meeting Sports 361

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. Can you share an example of one that worked? lens to planning for our clients. What makes a good subject line? Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. They have created a lot of great creative assets that are published immediately. AskGaryVee show for example), so it makes sense for teams to do this. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Flo from Progressive Insurance is an excellent example. For ideas, consider the following tips.

Industry 222

Industry How To Insurance Insurance 222

Prohibition

DECEMBER 13, 2022

Here we look at the different types of digital PR campaigns, including some practical examples, to get you started. This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand. Examples of this include: Maps.

Digital PR 62

Digital PR Analysis B2C Examples 62

Mindful Marketing

OCTOBER 19, 2022

Play is one way to slow that descent, whether it’s by participating in a low-intensity sport or doing word puzzles. Friendships often form among individuals on sports teams, chess clubs, hiking groups, etc. To develop relationships: People build bonds with others in many different settings, e.g., work, school, church, and play.

Apparel 103

Apparel Sports Construction Resources 103

The Resolution Blog

AUGUST 19, 2019

Have you ever seen examples of brands involved in TV? More specifically, have you seen any examples that have worked? There’s been some really good examples recently of brands sponsoring TV shows, like Superdrug sponsoring Love Island last summer. no, I can’t think of loads of examples. In terms of shows made by brands?—?no,

Film 120

Film Instagram Sports Analytics 120

Remote PR Jobs

SEPTEMBER 25, 2023

Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand. They are looking for new and creative ways to break through the noise with their story of why they matter and the value they provide to customers.

Communications 100

Communications Publicity Employee Reputation 100

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic department, for example. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

Sports 113

Sports Travel Television Journalism 113

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . For example, let’s say a Youtuber with 100,000 subscribers wants $1000 for a 30 second read in the middle of a video. Step 10: Leave Room For Creativity.

YouTube 116

YouTube Brand Branding Video 116

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Those insights will lead to better briefs to inform creative and content. It’s a good example of a data source and in this instance it serves insights directly.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The “too creative” pitch. She received a pitch for a career website that included examples of how to be inspired by historical figures associated with Thanksgiving and included the line, “Pilgrims, the original networkers.” We’re not above a little creative hyperbole to get interest, but tread carefully.

Pitching 149

Pitching Sports Print Creativity 149

NewsWhip

MARCH 21, 2023

It’s a creative playground that keeps getting upgraded, and because of this it’s still in the game. This account is a great example of how Adidas creates carefully curated content for certain audiences, and its recent campaign with actress Jenna Ortega has been most successful at that this year. million engagements alone.

Instagram 78

Instagram Brand Branding Automotive 78

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. For example, how is the product or service transforming people? They train for their sport every day. We’re never satisfied with the first idea we create. Who is it transforming?

Exercises 101

Exercises Creativity Radio Resources 101

Ishmael's Corner

NOVEMBER 11, 2014

Its deputy creative director, Tracy Ma, calls out editor Josh Tyrangiel as an enlightened soul: “When he rebooted the mag he created this environment where the visual people and the words people have equal footing and work side-by-side,” says Ma. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

Storytelling 136

Storytelling Sports Software Mobile 136

Critical Mention

APRIL 9, 2020

This is the time to get creative and produce a wide range of online content. For example, Critical Mention is in the heart of New York City and our employees are working remotely due to the risk that COVID-19 poses. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle.

Healthcare 89

Healthcare Radio Sports Video 89

PR in High Definition

NOVEMBER 25, 2020

In fact, a great deal of evidence indicates that brainstorming actually harms creative performance, resulting in a collective performance loss that is the very opposite of synergy. ”. For example, by thinking about: – Personal Preferences : What would I like to do more of in this area? Creative Performance Limiters.

Creativity 71

Creativity Groups Sports Examples 71

Contently - Strategy

SEPTEMBER 5, 2024

It builds your brand’s authority and credibility A fintech case study gives you the chance to show examples of how your products and services solve complex problems. To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. Cut transaction times in half?

Case Study 52

Case Study Study Storytelling Infographics 52

Maxim Behar

JUNE 28, 2023

This is a powerful driver of creativity, art, sport even, as there is much more control from different opinions and any one artist can get feedback for their product with great accuracy. But true creativity doesn't harbor as much controversy in its wake. He doesn't care at all though, he moves on, he comments.

Radio 52

Radio Film Sports Creativity 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. As we navigate the “relations” part of public relations, we can all use a primer on the value of business friendships, for example. It’s a fun way to take all forms of written communications to the next level. trendhunter. How important is it to know there are now pumpkin spice manicures?

Blogging 159

Blogging Pitching Fashion Sports 159

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. To use the most dramatic example, think of Red Bull dropping Felix Baumgartner from space.).

SEO 120

SEO Automotive YouTube Video 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. One example is from athletic shoe and appeal store Finish Line. Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video.

Trends 120

Trends Mobile Video Film 120

Cision

DECEMBER 3, 2015

For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics. Image: Sboukatch ( Creative Commons ). Don’t get caught up in trying to find the perfect story.

Journalism 120

Journalism Brand Branding Fashion 120

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. a strategy and operations associate at Thuzio , and president of Front Office Sports , a website devoted to sharing sports stories from business executives with students and young professionals in the industry.

Sports 60

Sports Creativity Industry YouTube 60

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 266

Crisis Management Crisis System Policies 266

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? For example, should there be a link to find a nearby location, sign a petition, get a coupon or join a mailing list? For example, would somebody watching a do-it-yourself video be watching while doing a project? Variety of platforms.

Video 120

Video Trends YouTube Television 120

Mindful Marketing

MARCH 3, 2024

One prominent recent example reflecting a broadening tolerance of curse words is the edgy slogan adopted by Pennsylvania Governor Josh Shapiro: “Get sh_t done.” Think of social media altercations, sports fights, and road rage. Those who work in advertising are some of the brightest and most creative people on the planet.

Marketing 100

Marketing Healthcare Study Advertising 100

5W PR

JANUARY 4, 2020

For example, we all remember the now-classic Oreo Superbowl Ad. Oreo successfully hijacked a major event during a sporting event, to showcase their companies brand identity, wit and voice. What are the possible “creatives” behind the message to develop ahead of time. Social Media for Newsjacking. Who will steer the effort?

Sports 78

Sports Social Media Twitter Reputation 78

Mindful Marketing

JULY 17, 2021

For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. Airplanes and computers are two examples. I've been among the indulgers. Military pilots flew many flights before there was commercial aviation.

Tourism 114

Tourism Travel Nonprofit Banking 114

Contently - Strategy

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Embrace emotional targeting.

B2B 138

B2B Brand Branding B2C 138

Communications Conversations

SEPTEMBER 25, 2020

Again, work, school, kids, sports. For example, I recently met with a young woman for the first time for coffee. For example, I recently have a virtual coffee with the CMO of a local brand. And, if you want huge bonus points, look for a creative way to help THEM! He was a senior-level guy who had just been laid off.

Meeting 137

Meeting LinkedIn Facebook Exercises 137

PR Fuel

DECEMBER 6, 2020

So if you’re crafting a press release for a sports event, tailor your writing style and message to something a sports reporter would find engaging. So do some homework, and familiarize yourself with examples of engaging reporting, and well-written press releases, to find out what works. Make It Interesting!

Sports 59

Sports Media Writing Local 59