Cision

APRIL 6, 2016

The whole point of the exercise is to get closer to buyers. Learn how to build a brand journalism program with Cision’s free white paper! Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence. They are not created keeping buyers in mind.

How To 120

How To Tools Exercises Viral 120

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. I forgot to mention this, but I actually started out in broadcast journalism.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . Looking for an agency partner that can both bring creative ideas. Comment: Amen. What stood out for you? Talk to Us !

Survey 115

Survey Report Media B2B 115

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need creatives to bring flair and polish. They wanted the white paper.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Landis PR

JANUARY 18, 2023

A terrific foundational exercise for a 15-year-old. Gretchen Krueger : What I’ve noticed is the lack of creative content. Landis: What is ChatGPT’s effect on journalism? Robin Carr : When it comes to journalism, ChatGPT could potentially be dangerous, especially in this era of “fake news.” Rinse and repeat. Real person?

Education 52

Education Training Technology Journalism 52

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Solo PR Pro

MAY 27, 2022

These two exercises will help you get started. And to do that, you need to have enough energy and mind space to be creative. When you put these things in writing — whether it’s a real physical journal or your Google calendar — you’ll find that you will schedule around them,” says Karen.

How To 68

How To Meeting Exercises Energy 68

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. I remember walking over to Weimer Hall at the University of Florida College of Journalism and Communication, and I sat down in my first lecture hall in the principles of public relations course. BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

Waxing UnLyrical

OCTOBER 28, 2015

McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises.

Storytelling 40

Storytelling Resources Writing Corporate 40

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It helps you understand the medium.

Blogging 98

Blogging Facebook Twitter Writing 98

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Wafted straight into the sunset, did Evening. A nice enough chap, but I’ll tell you something. If you haven’t seen it, I highly recommend it.

Twitter 76

Twitter Facebook Measurement Blogging 76

The Hoffman Agency

MAY 25, 2023

This can look like keeping a gratitude journal, expressing thanks to others, or even making a “work wins” document that you can add to each time you secure media for a client, win an award, or get kudos from a team member. Do something creative. Practice gratitude. Simply put, routines don’t need to be boring.) Take regular breaks.

Communications 36

Communications Exercises Creativity Technology 36

Sword and the Script

JUNE 6, 2017

Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. On a few occasions in my agency days, the PR plans we developed for certain clients served as a simple box-checking exercise. Help them read your mind – by telling them. Inspect what you expect.

Agency 60

Agency Corporate Interviews eBook 60

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. There are some uncomfortable truths we occasionally have to tell clients things that maybe years ago you could have said, oh, this coverage in the Wall Street Journal is everything you wanted, but did it help them reach their goals. And years later I’m like, it was fascinating.

Ethics 106

Ethics Data Training Agency 106

Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Journal of Personality and Social Psychology, 95 (4), 810–825. Barnum had a knack for creating buzz. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

MaccaPR

APRIL 12, 2016

Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ I’ve been lucky to learn from some of the best and the brightest in public relations and journalism. Find outlets for having fun, exercising, volunteering and eating right. Jorg Pierach. A s Aren't Forever.

Travel 48

Travel Exercises Corporate International 48

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. But you will be far more successful on the other side of completing this strategy exercise. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 40

Blogging Analytics Google Writing 40

Buzzstream

SEPTEMBER 11, 2024

We’ve had to get really creative and rely on free tools and data in order to get big results. So you’ve never had a journal come back and say like, we don’t know who you are, right? And using the data, playing around, being creative with it to then find the story. Vince: Yeah. Amelia: No, never.

Digital PR 87

Digital PR Travel Data SEO 87

Stephen Waddington

NOVEMBER 3, 2020

The discussion covered a range of practical advice from activity and exercise to music and audio, and from living with uncertainty and lessons from other countries. Activity and exercise “Exercise, routine. I live by the sea and do breathing exercises to the sound of waves. Here are the highlights.

Exercises 109

Exercises Groups Community Writing 109

ZudePR

JUNE 6, 2016

On distraction-fighting habits) Writing my goals in my journal daily. Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Except for when I exercise, I stopped watching TV. The Wall Street Journal calls him a top influencer on the web.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Twitter also has high marks in the report for being the social network most-likely to increase in value (as it relates to their journalism-related work). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Twitter also has high marks in the report for being the social network most-likely to increase in value (as it relates to their journalism-related work). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Buzzstream

NOVEMBER 13, 2024

So yeah I did a journalism degree at Winchester and loved every minute of it some of my classmates would probably disagree. Not many lectures very much full on journalism yeah, it was a good time and I went straight from there to being a video journalist at Mail Online. Can you talk a little about your journey as a journalist to PR?

Digital PR 62

Digital PR SEO Pitching Strategy 62