Prowly

FEBRUARY 18, 2025

For example, promoting a new sneaker brand might require you to target specific audiences on TikTok rather than Facebook. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. It was relatable, creative, and anchored in a universal experience.

Examples 104

Examples How To Product Launch Print 104

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Shift Communications

OCTOBER 1, 2014

Thanks to social media, a little creativity can go a long way. You’ve no doubt seen hundreds of your friends on Facebook and celebrities across the country pouring buckets of ice water over their heads. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease.

Healthcare 163

Healthcare Social Media Media Education 163

PRSay

MARCH 11, 2019

In other words, Facebook Live may not just be for a company looking to reach potential customers — it can be used for an employee town hall, too. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb.

Branding 136

Branding Brand How To Storytelling 136

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Images: opensource.com , woodleywonderworks ( Creative Commons ). Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? It may not exactly be viral, but you’re getting the word out to the people who count. In other words, you don’t pitch. An out-of-the-box way to create buzz .

Pitching 153

Pitching Media Conference Storytelling 153

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook curates which content you see. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Konnect Agency

NOVEMBER 14, 2022

Today, the platform boasts over one billion monthly active users , placing the platform as a major competitor to hugely successful social platforms like Facebook/Instagram, Pinterest and Twitter. Most interestingly is the major impact and disruption that TikTok created in content formats and how viewers prefer to consume their content.

Video 98

Video Agency Strategy Marketing 98

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Trends can be more engaging than traditional social content for their surprise element and creativity; they make a statement. Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. Jonathan W.

Social Media 91

Social Media Trends Viral Media 91

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 82

How To Marketing Viral Community 82

Cision

NOVEMBER 24, 2015

VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Get creative and don ’ t be afraid to pay. Viral content occurs when the right content is shared at the right time by the right people. This isn ’ t unproven either. That ’ s not enough value for them.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

AUGUST 8, 2016

“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on what’s going on, and I switched to Facebook in the middle of all of this. And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Facebook has been blunt – brands must pay to reach their audience. Facebook’s algorithm exponentially diminishes the organic reach of your content. I’d recommend for you to check out Canva.com.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

AUGUST 4, 2023

TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. How valuable was that time spent listening?

Publicity 93

Publicity Banking YouTube Social Media 93

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

Video 95

Video Facebook Twitter Viral 95

Remote PR Jobs

OCTOBER 11, 2022

Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Keep It Creative. You never know what post or comment might skyrocket your company into internet virality. Performance Metrics. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies 94

Policies Twitter Facebook Writing 94

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Seen a funny picture in a forum that would make a viral-worthy news piece? For example. Make sure it is credible. Attribute the author.

Digital PR 77

Digital PR Viral Creativity Examples 77

Communications Conversations

FEBRUARY 11, 2022

Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. Oh, who am I kidding? Wouldn’t that make sense?

Case Study 78

Case Study Study Agency Creativity 78

Sword and the Script

AUGUST 7, 2018

This has happened with Twitter and Facebook and now it’s occurring on LinkedIn. Yet these videos don’t have the virality marketers often imagine. These videos don’t “go viral” just because they’ve been created. Many things that go viral, took a while and active promotion to get there. execute them?

Video 61

Video Viral Marketing B2B 61

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Here’s a few pointers for each: Facebook: Include an image, and use good keywords in the messaging. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Similarly, social media may not seem as though it is of great importance if your target audience is older, however Facebook and Pinterest are very popular amongst the older consumer. 65+ year olds are Facebook’s fastest growing audience segment.

Small Business 71

Small Business Advertising Advertising Social Media 71

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. When scaling a content program, you have to be vigilant about consistency and efficiency, otherwise, your creative efforts will get lost or sidetracked in endless email threads. Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

NewsWhip

SEPTEMBER 22, 2021

The article, which brought in over 11k engagements mostly from Facebook interactions, noted that the item is not on the shelves for long by design. . Halloween season is no different, and this year Disneyland chefs and confectioners have found creative ways to use candy in their menus. .

Trends 78

Trends Instagram Viral Brand 78

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Branding Brand Reddit 78

5W PR

MAY 18, 2018

For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. Fortunately, an experiential campaign gives firms countless ways to generate interesting and unique content to share on all their channels.

Company 96

Company Marketing Social Media Analytics 96

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content.

Writing 40

Writing Viral How To Content Marketing 40

Karen Freberg

JANUARY 15, 2020

We see these now everywhere after the one featuring Disney characters went viral. Facebook last year announced anyone could create an Instagram filter and upload it on the platform. I am talking about the new trend we are seeing on Instagram Stories related to the random filter generators. AR filters on IG are not necessarily new.

Social Media 55

Social Media How To Instagram Media 55

Critical Mention

SEPTEMBER 19, 2018

With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. They’re prepared for a crisis to go viral. It’s gotten increasingly more complex with social media because it can go viral.

How To 61

How To Media Crisis Crisis Management 61

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? So what was happening is that people were sharing that story on Facebook.

Advertising 131

Advertising Advertising Data Reputation 131