5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.

Fashion 88

Fashion Storytelling Social Media Instagram 88

PRSay

OCTOBER 14, 2024

Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.

Creativity 88

Creativity Fashion Instagram Study 88

Stephen Waddington

SEPTEMBER 10, 2020

The solution is an old fashioned one. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% in any quarter. There is no magic. I wish I had a golden bullet or an elixir. Review the data, make a plan, review it regularly and work really hard.

Agency 122

Agency Creativity Marketing Government 122

Remote PR Jobs

DECEMBER 17, 2024

If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently. Build your niche, whether in fashion PR, music PR, or corporate branding. Take advantage of remote freelance work.

How To 130

How To Fashion Writing Tools 130

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. At first in survival mode, they were just salvaging what they could of their event marketing programs.

Conference 299

Conference B2B Meeting Fashion 299

PR for Anyone

MARCH 24, 2020

You can also get creative with “new.” Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Those are all topics that interest local media.

Publicity 331

Publicity Television Local Pitching 331

Cision

MAY 17, 2016

I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. From the upfront research, to communication insights and strategy, to creative execution and the consistent evolution and optimization of a campaign, in today’s world, it’s all important. Each step of the way feeds into the next.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Melissa Agnes

NOVEMBER 19, 2014

Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 266

Crisis Management Crisis System Policies 266

PR for Anyone

APRIL 3, 2024

Adelina Winfield is an artist, author, former fashion designer, mother and grandmother. In this episode, Adelina shares her remarkable story, including growing up in Brooklyn, raising her two sons, jumping back into the world of dating after her divorce, and dealing with ageism within the fashion industry.

Fashion 130

Fashion Instagram Industry Meeting 130

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. Her issues with the job were completely understandable. Let me explain why.

Reputation 250

Reputation Print Customer Service Creativity 250

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Brand Branding Case Study 62

Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Milan Fashion Week (Sep. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. But it was also a tweak of fashion influencer culture.

Fashion 180

Fashion Instagram Measurement YouTube 180

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Creative freedom for influencers. Then there are middle-influencers.

Trends 149

Trends Fashion Video YouTube 149

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. They linked it to the changing fashions each season and based their content on the styles shown on the runways. Get creative and get smart. These pieces all had a link to the website or the landing page.

Small Business 213

Small Business Fashion Groups Local 213

Cision

NOVEMBER 22, 2017

Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns. Heartbeat collects 300 data points per user around fashion, beauty, fitness, parenting, college, and more. You can then buy the relevant tab words. About Brian Freeman.

How To 284

How To Instagram Mobile Video 284

Onclusive

JUNE 7, 2017

Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories.

How To 150

How To Fashion Interviews Local 150

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework. Budgets are directly related to the time commitment and experience level of the team, so it should be stated at the outset. They’ll do a lot that you don’t see.

Agency 224

Agency Construction Fashion Pitching 224

Prohibition

OCTOBER 4, 2022

Mid-size fashion icon, Hannah is always up to date with the latest trends! Hannah is our go-to ‘midsize mate’ for all things fashion, beauty and lifestyle and her down to earth persona is a great example of how being genuine across your channels can help you to establish that curated, loyal audience. A post shared by HANNAH ?

Fashion 113

Fashion Instagram Social Media Examples 113

Prohibition

OCTOBER 19, 2022

Bella Hadid stepped out onto the runway at the Coperni catwalk during Paris Fashion Week wearing only underwear and heels, and as if by magic left wearing a full dress that had been sprayed onto her body – yes, you did read that right. Muddy runway for Stockholm Fashion Week. Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

Shift Communications

OCTOBER 29, 2014

The ideal is to have the team test various solutions in a timely fashion until you determine the best fix for any given problems you can come up with. PR professionals are planners; we’re creative; we’re ready for anything. If we make a point to prepare for the chaos, we’ll be better able to handle it when the time comes.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 65

Creativity Analytics Study Exercises 65

Prohibition

AUGUST 15, 2022

However, it is not the first time the luxury fashion brand has worked with a virtual influencer. During the 2018 Milan Fashion Week, popular avatar, LilMiquela took over Prada’s Instagram, as she attended their fashion show and posted behind the scenes of the show. Back in 2018, luxury fashion brand.

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

At the same time, the client team needs to keep its end of the bargain, providing answers and approvals in a timely fashion. A client doesn’t have to accept every idea or recommendation from an agency, but a fair hearing is important to encourage a free flow of creative thinking. Encourage fresh thinking.

Agency 178

Agency How To Meeting Construction 178

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer. What’s to stop us from doing something very distinctive? Job search can be thought of and acted on in that same vein.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report.

Trends 151

Trends Communications Employee Enterprise 151

Cision

AUGUST 2, 2016

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. How can they overcome them? In my opinion, it’s about staying relevant while remaining authentic.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

JANUARY 11, 2016

All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. Marie Claire Creative Director & Project Runway Judge. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine.

Twitter 120

Twitter Fashion Television Travel 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea. It’s a fun way to take all forms of written communications to the next level. trendhunter. CreativeBoom.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. There’s a sense of coming home — of being in the right place at the right time.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

MAY 20, 2019

She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

JUNE 15, 2017

Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. Like nearly any creative services business, a PR firm earns its keep nearly every day. This is a great benefit even if you don’t plan on an agency career. You’ll learn to produce.

Agency 122

Agency Nonprofit Corporate Training 122

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Stephen Waddington

MAY 17, 2020

Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving. Fashion and design Fashion meets personal protection equipment (PPE). The latter is a huge opportunity.

Tourism 118

Tourism Fashion Retail Travel 118