ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.

B2B 310

B2B Video Creativity Social Media 310

Stephen Waddington

SEPTEMBER 10, 2020

The solution is an old fashioned one. Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. By comparison, during the 2008 recession GDP shrunk by no more than 2.1%

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Big PR Results Start Small, Scale with Technology. The answer seems to be yes.

Trends 149

Trends Fashion Video YouTube 149

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. But it was also a tweak of fashion influencer culture.

Fashion 180

Fashion Instagram Measurement YouTube 180

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. It demonstrates initiative, creativity and uniqueness. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA.

Corporate 274

Corporate Leadership Advertising Advertising 274

Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Milan Fashion Week (Sep. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 78

Creativity Analytics Study Exercises 78

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. Since then, she has continued to collaborate with the Italian fashion house.

Branding 116

Branding Brand Fashion Marketing 116

ImPRessions - Crenshaw Communications

JUNE 15, 2017

Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. Like nearly any creative services business, a PR firm earns its keep nearly every day. Juggling multiple clients in different industries or sectors may not be for everyone.

Agency 122

Agency Nonprofit Corporate Training 122

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message.

Fashion 120

Fashion Apparel Pitching Consumer 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Mobil took out full-page advocacy op-eds in the New York Times to share the company’s viewpoint on public issues like technology, mass transit, and energy independence.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Technology will evolve.

Real Estate 120

Real Estate Technology Data Social Media 120

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. discussed her company, which owns three social savvy and popular brands online: Who What Wear, a fashion website; Byrdie, a beauty website; and My Domaine, a lifestyle website. Measurement.

Media 120

Media Social Media Community Measurement 120

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners. Barokas Communications is more than a top technology PR firm.

Case Study 78

Case Study Enterprise System Fashion 78

Waxing UnLyrical

FEBRUARY 5, 2013

Reach Out the “Old Fashioned” Way. An active Facebook wall creates the kind of social proof you need to show creativity and authority. This type of content won’t exactly generate tons of shares or discussion, but it’s something to fall back on when you’re struggling in the creativity department. Build an Active Facebook Wall.

B2B 100

B2B Facebook Community How To 100

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available.

Industry 88

Industry Enterprise Fashion Financial 88

Bad Pitch Blog

SEPTEMBER 18, 2011

They anticipate ads aired during the Super Bowl and are aware how many millions are bet on these; most wait in anticipation to see and mock these less-than-creative spots during the event and then read nonstop chatter on which ads made the biggest impression.

Advertising 108

Advertising Advertising Newspapers Education 108

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. Read the full interview below! What inspired you to get into PR?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

5W PR

AUGUST 21, 2023

By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. Partner with fashion influencers, lifestyle bloggers, or jewelry enthusiasts who can showcase the jewelry pieces in their content.

Industry 78

Industry How To Fashion Creativity 78

Shift Communications

NOVEMBER 26, 2015

I’m thankful for a team full of intelligent, creative, fun colleagues who know wayyyyy more about each other than we should! I’m thankful to be part of such a tenacious & brilliant creative team. – Pete Buhler, Creative Director. Marketing Analyst, Marketing Technology. Todd Defren, CEO.

Creativity 60

Creativity Fashion Policies Agency 60

Sword and the Script

SEPTEMBER 19, 2022

Good ‘ole fashioned email topped the list – and Slack didn’t even rank. They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. Other interesting statistics: Agencies say creative.

Survey 82

Survey Corporate Communications Financial 82

Prohibition

FEBRUARY 15, 2017

Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. I think things will become far more targeted.

Hotels 86

Hotels Social Media Fashion Agency 86

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Maxim Behar

NOVEMBER 7, 2020

However, when we talk about creative achievements, innovation, modern communications - all this can be learned, experimented, upgraded… Really I don't know who you define as a "star". Social networks and technology have changed the world - billions of people already have media access. Pop singers, folk singers… My God!

Publicity 97

Publicity Newspapers Social Media Reputation 97

PR in High Definition

JULY 24, 2017

Old-fashioned human thinking. Almost ironically, to position your business and brand as a forward-looking thought leader, you need old-fashioned human input. Robots are not just limited in terms of content production, so are their creative muscles. Robot and human relationships.

Fashion 72

Fashion Data Sports Creativity 72

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. High fashion? Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room.

Marketing 62

Marketing Film Creativity B2C 62

The Stalwart Blog

DECEMBER 25, 2019

I have been in a position where I have had to use creativity to come up with a solution to a problem of one sort or another. But about eight years ago when I was teaching at San Diego state university where we both teach, I was teaching creativity, innovation and it was interesting because I had to teach business people how to be creative.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Beyond PR

MARCH 14, 2016

This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

Sword and the Script

FEBRUARY 17, 2018

An alliance with the CIO (who is also under pressure to show results) is an important step toward helping CMOs access the data, technological enablers, and analytic capabilities they need to drive growth—faster, and at-scale.”. Marketing still needs the technology team. Can your PR firm bring big creative ideas and execute on them?

Data 64

Data Technology Fashion Interviews 64

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? The creative process can’t be automated or scaled well – again, a function of dealing with humans. Vice President, Marketing Technology.

Advertising 60

Advertising Advertising SEO Software 60

Shift Communications

FEBRUARY 17, 2015

Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Looking for a way to get your creative juices flowing? Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Start here.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Konnect Agency

MARCH 1, 2021

Cybex announces its newest collection, Petticoat, a bow-topped, feminine collaboration with famed fashion designer, Jeremy Scott. Written by INTIMINA’s creative director Ana Ivuši?, Now available on INTIMINA.com. NYSE: SBG.U). Regalo Baby.

Fashion 52

Fashion Retail Education Creativity 52

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. It takes patience and skill – and the right kind of tools and technology. #4

Storytelling 60

Storytelling Local Community Case Study 60

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Bad Pitch Blog

FEBRUARY 8, 2009

They know the ads aired during the Super Bowl cost millions and wait in anticipation to see the über-creative spots during the game and then the post-game commentary on which ad made the biggest impression. They know that when a company wants people to know about a product or service, they buy an ad in a magazine or put together a commercial.

Advertising 54

Advertising Advertising Education Newspapers 54