Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

JULY 5, 2017

Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception. So when our lovely city centre client, The Light, informed us that they would be hosting another pop-up bar – after the success of the Game of Thrones-themed Stark’s Tavern – we couldn’t wait to get creative.

Video 48

Video Creativity Viral Fashion 48

Waxing UnLyrical

FEBRUARY 5, 2013

Reach Out the “Old Fashioned” Way. When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts.

B2B 99

B2B Facebook Community How To 99

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Still, encourage the creative types to send you their content, and you’ll be surprised at what will come in. Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far. Make people laugh—and don’t be boring.

Communications 40

Communications Measurement Employee Course 40

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The content is creative, interesting, serves a purpose and captures their followers’ attention. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

Marketing 40

Marketing Viral Fashion Product Launch 40

PR in High Definition

DECEMBER 13, 2017

This app adds fashion purchases to an online ‘wardrobe’ and organises them by colour, style and designer. Uber came under fire after an employee blog went viral, detailing a culture of sexism. We are seeing this process already with the app, Finery. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

Communications Conversations

FEBRUARY 19, 2021

A “viral” moment, to be clear. And, in a timely fashion. So, why not embrace that trend and quickly generate creative that does the same thing? In case you missed it, Zillow had a moment last weekend. Because for about 24-48 hours, a lot more people were talking about Zillow. OK, so that was a little weird.

Viral 99

Viral LinkedIn Fashion Instagram 99

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

Real Estate 57

Real Estate How To Web Case Study 57

Prohibition

MAY 4, 2017

Ambassador, model, fashion icon and arguably one of the greatest footballers of his generation, Cristiano Ronaldo has recently added another notch to his designer belt – King of social media. 1) Cristiano Ronaldo (Cristiano) Twitter: 50.9m/Instagram: Instagram: 95.6m. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Buzzstream

NOVEMBER 13, 2024

Every campaign goes viral and it’s coverage from everybody, but. Does a specific tactic work better in fashion versus entertainment? And when I think about what’s working in that niche in digital PR today, Rarely do I see like a kind of creative hero campaign perform exceptionally well in that sector.

Digital PR 62

Digital PR SEO Pitching Strategy 62

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.

B2B 310

B2B Video Social Media Creativity 310

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. It’s a useful reminder that, through creativity and quick decision-making, it’s possible to turn bad publicity into good PR. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Branding 255

Buzzstream

SEPTEMBER 4, 2024

Look Beyond Industry Content for Inspiration Hana highlights the importance of looking outside your immediate industry for content inspiration, as unconventional sources can offer new creative ideas. It’s not your old fashion. Spanish press and we can translate in Spanish and have that as an add on.

Internal 62

Internal International Digital PR Course 62

Buzzstream

MAY 19, 2022

Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 90

Survey How To Reddit Pitching 90

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. She subsequently developed her own fashion brand and became a successful businesswoman. This fictional account, designed as a form of entertainment, had a massive impact on viewers.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78