Deirdre Breakenridge

JUNE 10, 2015

In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. I have called reporters, created buzz for the film on social media, worked on media releases and much more.

Film 150

Film How To Journalism Writing 150

5W PR

DECEMBER 18, 2024

Create visually stunning short films that tell a compelling story. Use animation to bring the story to life in a creative and engaging way. Choosing the Right Format for The Story The choice of format is crucial in delivering the story effectively. Leverage the power of audio to connect with the audience on a deeper level.

Storytelling 78

Storytelling Brand Branding How To 78

Prowly

OCTOBER 17, 2018

Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. Technology is there to serve the body and not to confuse the brain or take its role. The post Golden Drum: Is Content More Important Than Technology? appeared first on Prowly Magazine.

Technology 146

Technology Film Creativity Advertising 146

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! This Forbes article is one of my favorites and offers excellent technical tips for podcasters. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

Agility PR Solutions

JANUARY 15, 2020

music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they’re willing to pay for it, according to new research from creative industries development firm Ontario Creates. Gen Z is redefining how cultural content—i.e., The study, Gen Z: […].

Creativity 78

Creativity Film Television Study 78

Deirdre Breakenridge

SEPTEMBER 14, 2017

I filmed a video explaining a bit more about the book idea, worked with a designer to create a book cover, and conducted research on the potential market. I even asked a creative I admire to partner with me. How have you tackled new creative projects? What have you learned by sharing ideas before they are fully baked?

Writing 0

Writing Travel Film Creativity 0

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. But as the film shows, a good story will find a way to be told. Educate yourself, and educate yourself some more.

Film 149

Film Real Estate Banking Financial 149

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. Producing exciting and engaging content for “boring” industries might require a bit more creativity than doing so for more intriguing sectors. For ideas, consider the following tips. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it. 3) Creativity is the Soul of CMO.

Creativity 60

Creativity Storytelling B2B Film 60

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. execute them?

B2B 75

B2B Creativity Film Trade Shows 75

PRSay

AUGUST 30, 2023

The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films.

Brand 133

Brand Branding Film Insurance 133

PRSay

MARCH 7, 2024

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 130

Film Marketing Sports Hotels 130

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. Finally, our videographer Jon films each episode, does post-production editing and adds captions. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Kiki sends this to a transcription service.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. It takes time for writing and filming — and a strong, informed point of view. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. I have an undergraduate degree in film & TV broadcasting, so while I understand concepts, I learned to edit on an A/B roller which is ancient history.

Google 157

Google Course Survey YouTube 157

Cision

NOVEMBER 14, 2016

From a branding and communications standpoint, you may have to get creative to make this feature useful. Perhaps they could be thought of as an abbreviated Vine, although they must be filmed in one consecutive burst (and without sound). Despite their limitations, people have done some very creative things with Boomerangs.

Instagram 120

Instagram How To Film Resources 120

Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Insurance 60

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. It’s not about being creative in real-time, it’s about nurturing a mentality that enables creative responses at the drop of a hat. Do’s and Don’ts of Real-Time Marketing, Ekaterina Walters ).

Report 135

Report Mobile Pinterest Conference 135

Stern + Associates

FEBRUARY 23, 2023

With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries of the universe: perspective and pace. Innovative and creative thinking is deep and deliberate that way.”

Creativity 118

Creativity Film Groups Engineering 118

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

MAY 4, 2023

Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. The trailer for the film shows a world filled with the color pink, and there are references to many other incarnations of the doll throughout the years. film is another example of nostalgia marketing.

Film 88

Film Marketing Consumer Fashion 88

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. Whatever you call it, reactive PR response can we a winning tactical play. PR wins from brand commandeering. Arby’s hits back with humor.

Brand 160

Brand Branding Viral Crisis Management 160

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. She has a passion for global media and cultural diplomacy through arts, film, culture, education and international exchange opportunities. Featured Image: Photo by Arthur Poulin on Unsplash.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Prohibition

OCTOBER 28, 2019

Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. The shoot took place at a stunning grade II* listed building called Birdsall House , located in North Yorkshire.

Film 48

Film Brand Branding Video 48

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Creative freedom for influencers. Creative PR teams look at video like this and see several possible extensions.

Trends 149

Trends Fashion Video YouTube 149

Prohibition

OCTOBER 27, 2019

Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. The shoot took place at a stunning grade II* listed building called Birdsall House , located in North Yorkshire.

Film 48

Film Brand Branding Video 48

Cision

AUGUST 8, 2015

Images: Tim Wilson , Vancouver Film School ( Creative Commons ). Plus, guests keep listeners intrigued by exploring a fresh point of view that may bring light to a topic the host may never have explored alone. Want more podcasting best practices?

Film 120

Film Mobile Interviews Creativity 120

PRSay

JANUARY 21, 2020

Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences. Be sure to use the expertise of a creative team , or your content could suffer. Expert producers.

Communications 161

Communications Storytelling Film Training 161

Sword and the Script

AUGUST 12, 2014

My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. 10 Unconventional and Creative Ways to Find a PR Job. It also afforded me a unique job opportunity after I graduated. 5 Good Reasons PR Pros Should Jump into an MBA .

How To 123

How To Film Agency Corporate 123

Cision

SEPTEMBER 4, 2015

While you can (and should) plan your video stream ahead of time, you shouldn’t read from a script when filming. Images: Anthony Quintano , andreavallejos ( Creative Commons ). Want more live streaming tips? Click here for our free white paper! Know what you want to say, but decide the exact words in the moment.

Video 120

Video Film Training Creativity 120

Mark My Words

DECEMBER 23, 2014

Certainly I did not predict the extent of the Sony hack, nor was I alone in suggesting that it might be a festive dose of creative hype to life a mediocre film. Private film mogul correspondence, leaked onto the web proved more interesting than any bleeding truck wreck.

Film 94

Film Leadership Web Google 94

Polaris

JANUARY 17, 2015

He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

PR for Anyone

SEPTEMBER 30, 2022

Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. She’s only gotten more and more successful since she filmed that twenty years ago. Give the media something different – something that is fun and outside of the box.

Pitching 130

Pitching Television Trends Video 130

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. Site editor-in-chief Sean Fennessey recently wrote a long-form examination of the current state of the film industry through the eyes of filmmakers, industry insiders and experts.

Trends 120

Trends Mobile Video Film 120

Cision

DECEMBER 6, 2015

In the context of Google’s Star Wars experience, the benefit is that superfans are given exclusive content and a way to engage more deeply with their beloved film universe. Images: AdamPrzezdziek , Betsy Weber , foeoc kannilc ( Creative Commons ). Star Wars will be released to theaters on December 18.

Google 120

Google Advertising Advertising Film 120

Cision

SEPTEMBER 23, 2016

When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours. In that case, “if you are shooting b-roll to hot roll during each interview, there is the production filming crew and editors to consider as well.”. These tours aren’t just efficient, though.

Media 120

Media Television Pharmaceuticals Radio 120