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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

As I’ve read interviews and talked to writers, their answers range from challenges landing a publishing deal and feeling overwhelmed as a slow writer, to fears around vulnerability and the struggle to shed self-doubt. I even asked a creative I admire to partner with me. How have you tackled new creative projects?

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Interview with Davis Mallory

Critical Mention

When they started filming, I thought to myself, “Am I really on this show? I also filmed three music videos by the end of this year which is very exciting. Already having an intriguing story to tell, Davis gave a TED Talk on his path out of Reality TV and into the music industry titled “Achieve Your Creative Dream.”.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. Jon then edits and sends us a draft video for approval.

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Building A Wildly Successful PR Agency: The Doug Spong Interview

MaccaPR

We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals. In competing with other PR agencies, Spong had a clear differentiator – awards, including “PR Agency of the Year” four times running and “Creative Agency of the Year” twice. and surprised when the client says that the campaign is off target.”.

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FutureM and INBOUND: The SHIFT Report

Shift Communications

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. It’s not about being creative in real-time, it’s about nurturing a mentality that enables creative responses at the drop of a hat. Do’s and Don’ts of Real-Time Marketing, Ekaterina Walters ).

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