Deirdre Breakenridge

JUNE 10, 2015

In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. I took pictures and posted content to social media. I was asked to pull my weight too!

Film 150

Film How To Journalism Writing 150

Deirdre Breakenridge

JUNE 10, 2015

In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. I took pictures and posted content to social media. I was asked to pull my weight too!

Film 150

Film How To Journalism Writing 150

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. For ideas, consider the following tips. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

PRSay

MARCH 7, 2024

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 130

Film Marketing Sports Hotels 130

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Be Imaginative. Create Focused Content.

Industry 195

Industry Trade Shows Marketing Film 195

PRSay

AUGUST 30, 2023

The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films.

Branding 133

Branding Brand Film Insurance 133

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Long-form written material allows an executive more scope to display expertise that an occasional news quote or social post cannot.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. In Social Media Marketing, You Get What you Give. If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it.

Creativity 60

Creativity Storytelling B2B Film 60

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences.

Communications 161

Communications Storytelling Film Training 161

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. Micro-influencers, as defined above, track between 500 and 10,000 social media followers. Creative freedom for influencers. Micro-influencers are growing.

Trends 149

Trends Fashion Video YouTube 149

5W PR

MAY 4, 2023

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. film is another example of nostalgia marketing. film is another example of nostalgia marketing.

Film 88

Film Marketing Consumer Fashion 88

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. It also launched a social media campaign with humorous memes and messages about the dangers of the behavior. PR wins from brand commandeering.

Branding 160

Branding Brand Viral Crisis Management 160

NewsWhip

JUNE 1, 2023

Fear of the future The idea of robots or machines becoming the dominant form of intelligence on earth is a seed that was planted many years ago — often depicted in TV and films but still having an undertone of “that’s too far fetched.”

Technology 147

Technology Film Viral Ethics 147

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications. Wisdom and confidence comes with age.

Storytelling 130

Storytelling Airlines Film Energy 130

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. YouTube is a space to express creative freedom and extend your brand story. Why YouTube?

YouTube 98

YouTube Branding Brand How To 98

Mark My Words

DECEMBER 23, 2014

Certainly I did not predict the extent of the Sony hack, nor was I alone in suggesting that it might be a festive dose of creative hype to life a mediocre film. Consider the media feeding frenzy, surrounding the latest batch of bitchy emails, hacked from the uber entertainment gods of power.

Film 94

Film Leadership Web Google 94

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. So, it wasn’t too unusual that I attracted a hybrid social media-content-PR role when I returned to New York City. Rapid Fire Round.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. What is SXSW?

Branding 78

Branding Brand How To Film 78

Prohibition

JULY 23, 2019

The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships. Here are some social media campaigns by universities that helped them stand out from the rest: 1. Anglia Ruskin University – Plan ARU from The Progress Film Company on Vimeo.

Social Media 54

Social Media Media Education International 54

Prohibition

OCTOBER 27, 2019

Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. The shoot took place at a stunning grade II* listed building called Birdsall House , located in North Yorkshire.

Film 48

Film Branding Brand Video 48

Cision

JANUARY 11, 2016

Marie Claire Creative Director & Project Runway Judge. Chief Correspondent and Editor-at-Large of Mashable, tech expert, social media commentator, amateur cartoonist and robotics fan. & Groundlings grad,#HartofDixie #ShakeItUp Curvy Film Critic. Chicago Tribune film critic. ninagarcia. lanceulanoff.

Twitter 120

Twitter Fashion Television Travel 120

Shift Communications

DECEMBER 15, 2015

But you can’t film one part of a Vine, save it, and then upload the other parts on a different day once you’ve gotten them. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Pro tip: storyboard your vines and establish clear parts to film.

Branding 60

Branding Brand Film YouTube 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What roles does social media play in your job? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

5W PR

APRIL 7, 2023

Sharing recipe tutorials is also an effective approach where a blogger can film themselves preparing a recipe while providing step-by-step instructions for the viewers to follow. Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram.

Film 88

Film Video YouTube Instagram 88

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. He does his best to stay informed on politics, tech, music, cultures, and social media.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Critical Mention

FEBRUARY 12, 2019

One thing I’ve witnessed from working at a record label is that every time a “victory” happens, check in with your media list. Regarding social media, Instagram is my favorite but I also natively post on Twitter and Facebook. When they started filming, I thought to myself, “Am I really on this show?

Interviews 91

Interviews Film Instagram Writing 91

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Show what you would bring to the table and how it would impact a potential employer’s business, and be creative in how you demonstrate that.

Film 120

Film Creativity Travel Branding 120

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

NOVEMBER 6, 2015

Want to become an innovator on social media? Are there videos of people using your product in creative or offbeat ways that you can promote? What messages do you see in the media about your target audience? Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers.

Video 120

Video Trends YouTube Television 120

Prohibition

JUNE 22, 2023

It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. Heinz has created a series of five short films to showcase just how much the public love them, with the unifying tagline of ‘It has to be Heinz’.

Film 62

Film Social Media B2C Survey 62

Prohibition

AUGUST 3, 2021

In June, we booked in some IN PERSON, yes you have read that correctly, in person filming for our client, Birchwood Park. We love getting our creative hats on here at Prohibition! Here’s a little behind the scenes of some filming we’ve been doing recently for our client, @birchwood_park ??.

Case Study 62

Case Study Film Video Study 62

Mindful Marketing

OCTOBER 9, 2022

Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy. Still, many marketers find it fascinating.

Consumer 81

Consumer Marketing Television Viral 81

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. You did it. You survived January. We chalk that up to a win! We loved this!

Marketing 62

Marketing Film Creativity B2C 62