PRSay

MARCH 7, 2024

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 130

Film Marketing Sports Hotels 130

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Finally, our videographer Jon films each episode, does post-production editing and adds captions.

Video 153

Video B2B Film Marketing 153

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. She writes: “Want to know the real reason brands publish content with no value? 3) Creativity is the Soul of CMO. It’s far too easy to say that B2B technology is dull. The soul of marketing has changed.”

Creativity 60

Creativity Storytelling B2B Film 60

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Mindful Marketing

JANUARY 8, 2024

Steamboat Wille , the 1928 animated short film by Disney founder and namesake Walt Disney and animator/cartoonist Ub Iwerks , entered the public domain this past January 1, which means that after 95 years, the earliest version of Mickey Mouse is now “ free for all to copy, share, and build upon.” the Disney corporation.

Film 94

Film Creativity Video Enterprise 94

PRSay

JANUARY 21, 2020

If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences.

Communications 161

Communications Storytelling Film Training 161

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Using photos and effective hashtags can help your audience find custom stories, but writing the right caption that tells a story is key! A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Critical Mention

JULY 28, 2018

Now starring in a dark comedy as barely-functioning alcoholic baseball announcer Jim Brockmire on IFC, we had the chance to get his insight into generating compelling content, the creative process behind Brockmire and his insider knowledge on the golden age of modern television. Q: What went into the creative process behind Brockmire?

Film 113

Film Television Creativity Google 113

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 16, 2015

Write down your objectives. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ). Determine your objectives. What do you hope to accomplish? Make them quantifiable. Register now!

Infographics 120

Infographics Storytelling Content Marketing Film 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. Site editor-in-chief Sean Fennessey recently wrote a long-form examination of the current state of the film industry through the eyes of filmmakers, industry insiders and experts.

Trends 120

Trends Mobile Video Film 120

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. She’s only gotten more and more successful since she filmed that twenty years ago.

Pitching 130

Pitching Television Trends Video 130

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on.

Digital PR 161

Digital PR Tools Pitching Film 161

Critical Mention

FEBRUARY 12, 2019

I reached out to blogs myself, and many didn’t write back. Billboard , however, did write back and started covering me. For those that don’t write back but have covered me before, I send out personal emails asking if they were willing to write about me again. It’s a highlight of my career so far.

Interviews 91

Interviews Film Instagram Writing 91

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s quite a challenge, but the benefit is that I’m constantly utilizing my creative thinking when coming up with new angles and story pitches.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

JANUARY 11, 2016

Marie Claire Creative Director & Project Runway Judge. & Groundlings grad,#HartofDixie #ShakeItUp Curvy Film Critic. I write Act Four at the@washingtonpost’s @PostOpinions. I write about celebrity for the @LATimes. Chicago Tribune film critic. Writing and comedy. ninagarcia. Wacky Wordsmith.

Twitter 120

Twitter Fashion Television Travel 120

5W PR

APRIL 7, 2023

Sharing recipe tutorials is also an effective approach where a blogger can film themselves preparing a recipe while providing step-by-step instructions for the viewers to follow. Guest posting entails writing articles for other websites or publications in exchange for exposure and a link back to the blogger’s website.

Film 88

Film Video YouTube Instagram 88

Contently - Strategy

MAY 4, 2023

Strategies for Working With the Solo Artist Does your solo artist like to present but not write? Film them presenting and repackage the content in smaller snippets they can use as social posts on their feed. Does the solo artist write in non-content-friendly formats (like through emails or over Slack)?

Strategy 121

Strategy Employee Writing Industry 121

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Buzzstream

JANUARY 30, 2020

I’d seen the backlash from the original trailer and this was now trending news, with publications like the BBC writing about it. Although big budget Hollywood style films isn’t their usual area, I knew input from them would carry weight and could offer the hundreds of publications already writing about the new trailer something to work with.

SEO 71

SEO Film Reddit Video 71

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Waxing UnLyrical

DECEMBER 13, 2010

Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Second, videotaping it is necessary to ensure the "lack of ruined commute" is captured on film. Why dont you film it - especially the smiles on peoples faces and then email the station? We told you so!&# You know what I have to say to you, NBCW?

Media 93

Media Facebook Twitter Film 93

Shift Communications

DECEMBER 6, 2016

So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film? Are there areas media cannot film? Early Outreach : Write the media alert, pitch and start outreach three-four weeks before major calendar moments.

How To 60

How To Film Pitching Guidelines 60

Maxim Behar

NOVEMBER 13, 2023

He told me to write the lyrics, as he and his son would write and produce the beat. I've written the lyrics and sent them to Lil Sha to write the music. You know this year I published two books; I was involved in a British film production. These are creative projects that are super interesting.

Radio 59

Radio Film Writing Creativity 59

Mindful Marketing

OCTOBER 9, 2022

Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve?

Pitching 54

Pitching Media Film Construction 54

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. He previously worked as a creative producer for PR Newswire’s MultiVu.

Mobile 73

Mobile Video Interviews Film 73

Maxim Behar

JUNE 28, 2023

Let's start with director Teodor Ushev, who won the grand prize at the Beverly Hills Film Festival yesterday with his debut feature film, "F1.618." Host : The fact is that as we are talk about Teodor Ushev, reviews of the film are 50/50. But true creativity doesn't harbor as much controversy in its wake.

Radio 52

Radio Film Sports Creativity 52

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” copyright law dates from the Constitution. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. Imagine if you could immerse your viewers in a video that makes them feel like they were actually there when you filmed it. It’s that time of year again. 360 Degrees.

Video 78

Video Trends Strategy Marketing 78

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? What does a job in PR involve?

Pitching 48

Pitching Media Film Construction 48

Landis PR

JANUARY 3, 2024

Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. AI can replicate voices, appearances and movements, jeopardizing the livelihood of many performers.

Transportation 59

Transportation Film Television Education 59

Waxing UnLyrical

DECEMBER 9, 2010

Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Im not sure how to resolve that for the future, especially when it comes to filming outside. One person said they wanted to know how to find the time to film and edit. Keep it as simple as possible. Thanks for responding!

Video 95

Video Facebook Twitter Viral 95

Prohibition

AUGUST 23, 2021

One day could be spent filming for a campaign on local healthcare services across Yorkshire and the next could be at a new business proposal for a super cool restaurant group. There are so many aspects, but the overarching passion would be for how different every day in the life of PR is! What’s your favourite social media platform and why?

Meeting 62

Meeting Healthcare Film Writing 62

Prohibition

DECEMBER 16, 2022

This one also pays tribute to a classic Christmas film, Home Alone! McDonalds advert this year sees a young boy getting really excited about writing his Christmas list for Santa. At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors.

Video 62

Video Film Social Media Creativity 62