ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 351

Agency Creativity Corporate International 351

Stern + Associates

JUNE 20, 2023

This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. We talk about what creativity means in the context of “creative machines” and he tells us about his autonomous robot that paints stunning works of art. Is AI on the path to sentience?

Creativity 113

Creativity Meeting Groups Technology 113

Maxim Behar

MARCH 26, 2024

Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team. You can learn more about M3 Communications Group, Inc. Nowadays, that's not insignificant at all!

Groups 105

Groups Communications System Employee 105

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Additionally, if a company highlights its design and UI as a key differentiator, data visualizations offer a way to showcase their creative prowess. . Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

Group efforts make the party . We work through things as a team, much like group costumes where everyone has an individual look but together they make up an idea or team, like a LaCroix package or the cast from Schitt’s Creek. Without creative thinking, it would have never happened. . Later, we celebrate success. .

Creativity 243

Creativity Retail Groups Media Training 243

Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Here are some main takeaways I saw when reviewing their content: Each student / group had a different idea of what they were going to do. What were the results? Have a great day!

Creativity 99

Creativity Social Media Groups Video 99

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. But it’s also likely that with a few tweaks, the PR group can add elements that can turn an inside-baseball component into a mediaworthy story or a way to frame a campaign. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Facebook Groups offer ways to locate a specific audience and direct commentary on relevant topics to its members. Evergreen content that will be relevant for months to come. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

JULY 2, 2019

But according to The Holmes Report , “the divide between independent and public PR agencies is seen more clearly seen when analysing the performance of the Big 4 holding groups, whose PR operations grew by just 3.3% Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged.

Agency 259

Agency Creativity Internal International 259

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! . Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

MAY 20, 2020

Todoist will help keep you organized by categorizing tasks into groups depending on projects or teams. Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. In the fast-paced climate of a PR agency, to-do lists are essential.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

PRSay

MAY 21, 2021

Not only does collaboration deliver a more comprehensive communications approach but, in learning from one another, we also find creative ways to reach our target audiences. Tia Over is partner at The Mathews Group , where she advises Fortune 50, higher education and nonprofit clients on communications strategy.

Communications 203

Communications Nonprofit Creativity Agency 203

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

FEBRUARY 12, 2015

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

Tools 150

Tools Agency Instagram Groups 150

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. Her issues with the job were completely understandable.

Reputation 250

Reputation Print Customer Service Creativity 250

PR for Anyone

MARCH 6, 2024

Patti Stueland is an adventurer, life coach, public speaker, and Founder of Pathways with Patti, an active group dedicated to helping motivate men and women in their later years to get out, explore, and celebrate their lives while stressing the message that you don’t need to slow down simply because you’re retired.

Travel 130

Travel Groups Technology Creativity 130

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. It means the perspectives of various groups are not being heard — resulting in ongoing, image-damaging slipups that have the potential to wound, offend and upset.

Publicity 218

Publicity Leadership Groups Creativity 218

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Don’t waste time and effort on something that won’t help you. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Deirdre Breakenridge

OCTOBER 29, 2018

By diversifying expertise, demographics, and experience, there is more creativity, thoughtfulness, and reflectiveness in a group. By doing so, the chances of not having enough representation online will shrink, because there may be people in the room saying “ _ needs to be included” or “I don’t see myself in this.”

Advertising 295

Advertising Advertising Twitter Communications 295

Communications Conversations

JANUARY 27, 2022

Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2022. But sadly, the pandemic is still with us. So, this year, like last, I chose to present virtually.

Social Media 163

Social Media Trends Media Creativity 163

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Cision

MARCH 22, 2017

The panel discussion “Native’s Leading Ladies: Making Kickass Content” featured The Washington Post’s head of WP BrandStudio Annie Granatstein , Visa’s head of content Stephanie Losee and Cheddar’s VP of creative development and partnerships Melissa Rosenthal. If your hope is to reach a large audience, then get rid of the labels or groups.

Communications 209

Communications Policies Storytelling Groups 209

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. The people in the first group felt driven to resolve their curiosity that, in turn, helped overcome their fears of possible negative consequences. Curiosity is a vital part of what makes us human.

Consumer 243

Consumer Brand Branding How To 243

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Setting a group environment. Translating that type of connection into a virtual world requires thoughtful creativity. Small groups: Split the audience into breakout rooms.

Storytelling 145

Storytelling Video Groups Conference 145

Cision

JULY 7, 2016

Spend your tuition money learning something which sparks your curiosity and creativity. When I joined the Bruce Cohen Group in 1993, there were two of us (which I suppose technically qualifies as a “group”). When I joined the Bruce Cohen Group in 1993, there were two of us (which I suppose technically qualifies as a “group”).

Education 227

Education Writing Pitching Groups 227

Deirdre Breakenridge

APRIL 18, 2016

It’s great to be walking by our front entrance and seeing groups of students or families taking photos and posing with the silhouettes and interacting with the bench. How do you get in a creative mood? It’s just a matter of discovering what kind of social media strategy will work for your practice. . What inspires you?

Creativity 150

Creativity Interviews Social Media Media 150

Cision

JUNE 22, 2017

We are moving away from quantitative success metrics like mass audience and moving toward a qualitative approach of strategically reaching a finely-tuned target group. This is especially true in healthcare where there is a long list of regulations and guidelines that can become obstacles to creativity.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

APRIL 13, 2023

A diverse team makes a difference inside and out Diversity is attractive to both potential employees and prospective clients because it offers a range of experiences, perspectives and skills that enhance the creativity and effectiveness of an agency’s work. Industry groups like PRSA are vowing to do the same.

Employee 156

Employee Community Groups Interviews 156

PRSay

DECEMBER 21, 2020

Decades ago, when we worked at the same agency together, Annie Heckenberger, who — at the time as a senior account executive in our media group — personified the idea of exerting your influence to achieve results in your organization. Use influence to achieve organizational outcomes. And having followers is a hallmark of leadership.

Leadership 190

Leadership Conference Training Data 190

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144