Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. Get creative and be sure the sales team is involved in developing the plays. Local groups – often facilitated through platforms like Meetup – are another opportunity. References have to be part of the sales-marketing alignment conversation.

B2B 141

B2B Case Study Study Conference 141

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Now, five years later, they’re ascending to powerful leadership positions. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. What does society lose from this gap in leadership diversity? Woodson sought to overcome. Woodson’s effort was important back in 1926, and still is today. population).

Publicity 218

Publicity Leadership Groups Creativity 218

PRSay

OCTOBER 15, 2024

Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes. Early on, he worked for Channel 6 News in Miami as a junior broadcaster when he was 13 years old, helping them with reports. “I Then he started at the station as an Emma L.

Storytelling 141

Storytelling Local Transportation Television 141

Stephen Waddington

JULY 7, 2022

The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis. This represents an increase of 14 percentage points over the past 12 months. It said that agencies played a key role in polluting the climate change debate.

Leadership 111

Leadership Publicity Energy Crisis 111

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Read the complete article: The State of Marketing Leadership 2018 ; Full report: How to Drive a Successful Marketing Strategy in 2018 (reg.

Creativity 82

Creativity Technology Marketing Web 82

PRSay

OCTOBER 6, 2020

Current title : Vice Chair, The Stagwell Group. Do you envision pursuing future leadership roles within PRSA? For students and professionals alike, that means we must constantly reinvent ourselves, continuously learn and spend time with people who challenge us intellectually and creatively, and help us see into the future.

Meeting 148

Meeting Leadership Interviews Reputation 148

Stern + Associates

NOVEMBER 1, 2023

In this episode: Andy explains what “geeky leadership” is and how geeks have become the most consequential leaders in modern business. Music for this episode: AudioCoffee: [link] Higher and Higher by Alex-Productions | [link] Music promoted by [link] Creative Commons / Attribution 3.0

Meeting 127

Meeting Leadership System Groups 127

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Don’t waste time and effort on something that won’t help you. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Third, agencies can reach diverse communities by partnering with groups that represent those communities. Industry groups like PRSA are vowing to do the same. The problem is simple. It’s not a new problem.

Employee 156

Employee Community Groups Interviews 156

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. As a result, women often end up in lower-paying jobs and have less access to leadership roles or entrepreneurial opportunities.

Leadership 118

Leadership Groups Viral Crisis 118

Cision

JUNE 22, 2017

We are moving away from quantitative success metrics like mass audience and moving toward a qualitative approach of strategically reaching a finely-tuned target group. They are critical to helping us recognize our consumers’ needs, understand the holistic industry trends, and incorporate thought leadership and technology.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

APRIL 28, 2017

Not applying the same energy and creativity to their brand/company as they do to their client’s needs. Ask for feedback from your mentors and colleagues about your skill sets and leadership strengths. If I could join any music group, it would be… anything with congas (drums). For starters, do your homework.

Local 227

Local Energy Agency Policies 227

PRSay

MAY 21, 2021

Not only does collaboration deliver a more comprehensive communications approach but, in learning from one another, we also find creative ways to reach our target audiences. Tia Over is partner at The Mathews Group , where she advises Fortune 50, higher education and nonprofit clients on communications strategy.

Communications 203

Communications Nonprofit Creativity Agency 203

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. How do you define your leadership style? As a leader, how do you foster this creativity on your teams?

Energy 183

Energy Journalism Leadership Meeting 183

Stephen Waddington

OCTOBER 16, 2018

I’ve huge admiration and respect for the leadership team and colleagues around the Ketchum network. Ketchum is an agency that defines itself by its creativity and its culture. It’s been a privilege to work with some of the smartest and most creative people in the industry. My work here is done. More on that to follow.

Creativity 113

Creativity Leadership Agency International 113

ImPRessions - Crenshaw Communications

JUNE 28, 2017

At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Publicity 255

Publicity Storytelling Automotive Software 255

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Stern + Associates

JULY 5, 2023

Named the World’s #1 Business Thinker by The Wall Street Journal and co-founder of The Management Lab , an organization that builds platforms and tools to support high-velocity change, Hamel is a sought-after speaker and advisor for the most prestigious leadership events around the globe. For decades that was true. Now it is not.

Creativity 62

Creativity Groups Strategy Journalism 62

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. I’ve also seized any opportunity to take on leadership roles.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. Working and succeeding in PR or marketing requires top-notch presentation skills – for large and small groups, well-rehearsed or impromptu.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

JULY 15, 2016

Most would think this work would be easy; who can say no to a group offering food for the hungry or helping defeat cancer? There are many opportunities to join forces with similarly missioned but non-competitive groups to help spread an organization’s message. Leverage leadership expertise. Numbers tell the story.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper.

Interviews 118

Interviews Employee Leadership Strategy 118

Stern + Associates

FEBRUARY 13, 2024

Michèle Lamont | Harvard University Professor and Renowned Authority on Group Dynamics Across Differences in Classes, Generations and Racial Groups Who Helps Leaders Create Workplaces Based on Recognition and Dignity; Author, “Seeing Others” “Try to connect to employees as human beings with dignity.

Internal 133

Internal International Groups Employee 133

PRSay

MAY 29, 2024

Historically, Asian Americans have been underrepresented in leadership roles within communications. Understanding the power of representation It’s no secret that representation matters and seeing fellow Asian Americans in leadership roles provides inspiration and validation. We belong in leadership and in the boardroom.

Communications 88

Communications Leadership Community Groups 88

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. Once motivated, it’s helpful to break a group into smaller teams and focus on specific challenges or opportunities.

Publicity 160

Publicity System Energy Creativity 160

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . And virtually everyone is welcome at a creative brainstorm, because a good idea can come from anyone. As part of the group, young employees learn how to cooperate, delegate and support each other. We choose hires who demonstrate more than just dazzling academic prowess.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an acquisition. Whatever the particular scenario, knowing the goals is often the easy part.

Strategy 120

Strategy Leadership Creativity Communications 120

Maxim Behar

AUGUST 11, 2024

Meet an iconic personality, Maxim Behar , the CEO and Chairman of M3 Communications Group, Inc. For all those 30 years, I and my team have turned M3 Communications Group, Inc. into a brilliant machine for innovative projects and leadership in the Public Relations business globally. M3 Communications Group, Inc.

Leadership 64

Leadership Industry Crisis Management Groups 64

Deirdre Breakenridge

OCTOBER 26, 2015

As the faculty advisor for my school’s PRSSA Chapter, I saw so many students transformed as a result of their leadership experience in PRSSA. PRSSA is also great for developing leadership skills.”. “ # PRSSA can provide opportunities to expand your portfolio and gain experience to help land that first job or internship.”.

Education 150

Education Twitter Leadership Trends 150

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128