5W PR

DECEMBER 6, 2024

Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act. While creativity is essential for capturing attention and driving brand awareness, it must be tempered with a deep understanding of the boundaries set by local laws.

Advertising 78

Advertising Advertising Ethics Local 78

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. From creative treatment through scripting, the act of producing a story to inspire response has the potential to reinforce stereotypes and, however unwittingly, inequalities. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . PR writers keep it simple.

Writing 294

Writing Journalism Pitching Report 294

Onclusive

AUGUST 9, 2021

PR people may also develop guidelines for interacting with the media or even social media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Guidelines for Submitting. Guidelines for author bios. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Rock the Status Quo

SEPTEMBER 18, 2014

writer’s guidelines and/or pitch suggestions ? The topic is creative and unique ? Here it is – feel free to add to it. The 13-Point Checklist ? I checked for the ability to manually post my article (no pitch needed) ? I looked for (and read!) My pitch is relevant to the publication and its audience ?

Pitching 174

Pitching Guidelines Creativity Media Relations 174

The Proactive Report

NOVEMBER 14, 2022

Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . Google has a specific set of content guidelines. Tutorials answer questions and improve their understanding of your brand and your products. Affinity and Trust. Yet nothing could be more important.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. It’s not about the logo. The familiar McDonald’s arches were clumsily pulled apart.

Brand 284

Brand Branding Small Business Retail 284

5W PR

FEBRUARY 16, 2025

A well-structured partnership agreement should include: Clear performance metrics and goals Content guidelines and approval processes Compensation structure and terms Exclusivity requirements Exit clauses Fenty Beauty’s partnership program offers a strong template.

Brand 78

Brand Branding Marketing Guidelines 78

Flack's Revenge

FEBRUARY 23, 2017

Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions and sizing guidelines that you must follow, or they will not appear as you like and may not be approved at all.

Facebook 149

Facebook Guidelines Print Social Media 149

Cision

JULY 9, 2015

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right? As an example, PRWeb lists its editorial guidelines here. Use the Word “Free” Heavily.

Guidelines 120

Guidelines Software Creativity Pitching 120

Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62

Ethics Creativity Privacy Training 62

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. If it doesn’t, get rid of it! It also takes a certain personality to thrive in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

FEBRUARY 20, 2025

The campaign centered on how LEGO has been a constant source of creative expression across generations. LEGO’s “Rebuild the World” campaign successfully united parents and children by encouraging them to build together, resulting in a 21% increase in brand engagement across social media platforms.

Company 78

Company Brand Branding Crisis Management 78

Deirdre Breakenridge

APRIL 9, 2019

However, there are also several restrictions in place for these businesses because they have to follow government guidelines. ” Tyler handles the creative marketing for the Kentucky Proud program, which offers grants and marketing assistance to the Commonwealth’s agricultural businesses.

Government 35

Government Agency Consumer Agriculture 35

Business Wire

APRIL 12, 2017

Google image search has guidelines that are very helpful. Be creative, think outside the text box, and make your releases memorable with the right multimedia elements. Or, you might be able to buy an image from a stock photo company, as long as you have the budget and are able to comply with the license terms that will apply.

Guidelines 150

Guidelines Study Google Creativity 150

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. The CDC also has guidelines that you can follow. Wear cloth face covers. Hold virtual meetings. Network and pursue new business virtually.

Employee 187

Employee Skype Meeting Nonprofit 187

Cision

OCTOBER 21, 2015

Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved. Images: Richard Masoner / Cyclelicious , Marco Bellucci ( Creative Commons ). Stick to the Cycle.

Guidelines 120

Guidelines How To Writing Creativity 120

PRSay

MAY 10, 2018

Guidelines plus creative freedom. At our agency, we believe in providing strong guidelines to influencers to ensure brand messaging shines through — while also allowing them creative freedom to craft their own original posts. Let influencers be creative. Take that, Snapchat!

Brand 126

Brand Branding Guidelines Creativity 126

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Oh, the joy and freedom to be creative!). Rather than relying heavily on what we’ve learned, we have to stretch our legs and find our own way.

Social Media 165

Social Media Media Guidelines Study 165

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Exercises 52

Exercises Brand Branding Airlines 52

Cision

JUNE 22, 2017

This is especially true in healthcare where there is a long list of regulations and guidelines that can become obstacles to creativity. The truly successful people in healthcare PR are those who see obstacles as opportunities to forge new paths. Rapid Fire Round: If I could change one law, it would be ….

Healthcare 266

Healthcare Analytics Agency Trends 266

Deirdre Breakenridge

NOVEMBER 11, 2019

Be Creative. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. The Smithsonian has its own social media accounts, but they established a separate Twitter account for their main podcast, Sidedoor Podcast , allowing listeners to share, comment on and engage with the content.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Not only does it take creative vision to motivate employees to want to generate and share content, but there are also dangers inherent in allowing employees to advocate for the brand online — the guidelines for which must be clearly outlined in a formal social media policy. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. This is where guidelines have an experienced person doing the work make a difference. Get creative. You can be as creative as you want on Twitter. Humanize it.

Twitter 106

Twitter B2B Brand Branding 106

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 157

Crisis Management Crisis System Policies 157

Cision

JANUARY 20, 2016

Like editorial calendars, most outlets also include a section on their website with guidelines and pitching policies. Not feeling particularly creative? Then, remember to occasionally revisit these calendars to ensure dates or topics haven’t shifted around. Research Pitching Policies. Turn to these tools for help.

Pitching 120

Pitching Policies Guidelines Report 120

Cision

DECEMBER 2, 2015

Here are three guidelines for asking influencers to team up with your brand: Want more tips on how to connect with influencers? Image: Jamie ( Creative Commons ). Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Be Specific.

Brand 120

Brand Branding Guidelines Pitching 120

5W PR

AUGUST 22, 2017

To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. These regulations come with requirements from brands. Below are three debated and commonly overlooked disclosure requirements by the FTC: .

Social Media 92

Social Media Guidelines Media Handbook 92

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Enable a productive Q&A session.

Meeting 191

Meeting Agency Creativity Case Study 191

Cision

SEPTEMBER 9, 2016

There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. Be compelling and creative, but get to the point quickly. Think about how you can share your news in a creative way. Generally speaking, most press releases should be between 400 and 600 words. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

MaccaPR

JANUARY 13, 2025

The key is to use AI to handle the repetitive tasks so your team can focus on creativity and strategy, enhancing, not replacing, your brands voice. Have clear guidelines in place for who will respond, and how to respond, when things go wrong.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Cision

JULY 11, 2015

Ensure your brand abides by the FTC’s new social media guidelines by requiring entrants to use disclosure statements or hashtags in their posts. Images: Michael Coghlan ; Stròlic Furlàn (Creative Commons). Use arrows and pictures when announcing your contest and rules – otherwise your audience may overlook the opportunity.

Instagram 120

Instagram Guidelines Travel Pitching 120

Buzzstream

NOVEMBER 19, 2024

They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Get Personal In February 2024, Google published its new email guidelines to combat spam. Multiple client stakeholders are often involved as well.

Digital PR 71

Digital PR SEO Radio Guidelines 71