Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? On Wednesday, March 22 nd , at 8:30 p.m. Discuss your approach to content?

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Radio How To Community Storytelling 170

PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

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Storytelling Airlines Film Energy 130

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.

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Sports Agency Creativity Industry 245

Contently - Strategy

JANUARY 9, 2019

Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. It’s stacked with data and sidebar panels that incorporate reporting and storytelling. You don’t want to lose them on the next click.”

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How To Transportation Content Marketing Healthcare 111

Ethical Voices

JUNE 12, 2023

When you’re able to do this process of collaboration, creative thinking, some training and coaching, you’re able to get better client understanding of what works and what doesn’t while also serving the stories and narratives they want to tell. It lacks that creative thought. It lacks originality.

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Ethics Storytelling Communications Training 72

Shift Communications

JANUARY 27, 2015

Here are quick takeaways from his thoughts: Marketers who can tap into the creative, right-side of their brain along with the data-focused left side of the brain will be the future CMO’s. Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing.

Marketing 60

Marketing Healthcare Technology Financial 60

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Solo PR Pro

DECEMBER 27, 2022

Impact Players and Stu Opperman, APR expanded the scope of work and billings for several clients (including Memorial Healthcare System and Make-A-Wish Southern Florida) and, as president, Stu led PRSA’s Greater Fort Lauderdale chapter through a comeback after COVID-19. Phyllis Weiss , president, Weiss Communications, Inc.

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Print Financial Journalism Healthcare 58

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Storytelling : Storytelling is becoming an increasingly important part of PR.

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Trends Data-Driven PR Analytics Survey 52

Contently - Strategy

JUNE 6, 2024

This does not mean doing away with thoughtfully researched content; it just means finding more creative ways to package it, such as with interactive quizzes or calculators. Effective storytelling involves creating relatable characters, establishing conflict and resolution, and delivering messages authentically across various content formats.

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Content Marketing Marketing Video Financial 52

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 81

Sports Agency Creativity Industry 81

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

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Conference Consumer Social Media Google 59

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

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Healthcare Content Marketing Industry Trends 112

ImPRessions - Crenshaw Communications

JUNE 28, 2023

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. With the potential to revolutionize industries from gaming to healthcare, XR technology carries huge promise.

Technology 170

Technology Strategy Privacy Healthcare 170

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Guest Post by Mike Connell.

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Nonprofit Storytelling Community Case Study 72

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

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How To Creativity Storytelling Writing 144

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

JUNE 10, 2021

18: The future of storytelling in healthcare communications. May 21, 2021 | 11:30am EST / 4:30pm GMTThe future of storytelling in healthcare communicationsGUESTSPractice Leader of Media & Engagement, Real ChemistryCEO and Co-Founder, NewsWhipTopics In the digital age the rules for reaching an audience change almost.

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Reputation Crisis Management Crisis Enterprise 78

Stephen Waddington

JANUARY 27, 2021

Technology, finance and healthcare are doing really well and that won’t change any time soon, in fact, as the fourth industrial revolution has been accelerated by COVID-19, we’ll likely see these areas continue to rise,” said Rohan Shah, managing director and co-founder, Reuben Sinclair.

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Marketing Travel Storytelling Training 140

Communications Conversations

MAY 3, 2016

While researching the communications needs for a local free health clinic, Jennifer realized that the clinic’s core challenge was the shortage of volunteer healthcare providers. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working.

Sports 0

Sports International Internal Leadership 0

Buzzstream

SEPTEMBER 25, 2024

Um, but I find that clients who are more create, like, give me the creative freedom to come up with my own ideas first, uh, show the best results. I mean, if it’s about something like healthcare or I have my limitations, you know, um, sometimes I can draft some commentary, quickly have the review it and it speeds the process up a bit.

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Media SEO Pitching Digital PR 77

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. That’s why both PR and advertising need strong storytellers and clever marketers.”.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media.

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Publicity Ethics Community Data 164