ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. PR doesn’t just need to be pitching over email. Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Share relevant and timely data. Think outside the B2B box.

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How To Advertising Advertising Data 241

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Rock the Status Quo

AUGUST 21, 2014

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. How can you make them care? Thoroughly understand the audience before you pitch or write. How can you leverage content further? Focus on writing quality – even in the pitch.

Writing 203

Writing Blogging Pitching Content Marketing 203

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

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Pitching Nonprofit Financial Insurance 130

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic.

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How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories.

Agency 353

Agency Interviews Pitching Retail 353

PR for Anyone

MARCH 26, 2020

Pitch Good Quality Stories to The Media About What is Happening Right Now and Provide Value.” – Christina Daves (03:33) We may be currently stuck in an unprecedented time, but you should be taking advantage of the situation rather than let it make you feel fearful. Get Creative! These stories will eventually go away.

Publicity 299

Publicity Pitching YouTube Creativity 299

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

Creativity 150

Creativity Healthcare Fashion Travel 150

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The post How To Get A Fast Start On Your PR Campaign appeared first on Crenshaw Communications.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The post How To Get A Fast Start On Your PR Campaign appeared first on Crenshaw Communications.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? It’s a good idea to go after your ideal job with the same skills and enthusiasm you would use in the workplace – pitching a story, or securing a new client. The post How To Nail A PR Dream Job appeared first on Crenshaw Communications. They may even face multiple job offers.

How To 189

How To Nonprofit Interviews Privacy 189

Cision

SEPTEMBER 5, 2017

To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. You can also collaborate with other publishing partners such as journalists, editors and PR agencies instead of just pitching your content to them.

Strategy 244

Strategy How To Media Measurement 244

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. .: But get creative.

Pitching 130

Pitching Financial Small Business YouTube 130

Cision

NOVEMBER 24, 2015

Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Get creative and don ’ t be afraid to pay. It’s simple. It ’ s why I often say that you don ’ t need LeBron James to sell sneakers anymore. Provide value there.

Pitching 120

Pitching How To Instagram YouTube 120

Marketwired

MARCH 1, 2016

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. What could be better PR pitching than that?

Pitching 153

Pitching Media Conference Storytelling 153

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Onclusive

SEPTEMBER 13, 2023

In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds. But as we mentioned, journalists receive numerous pitches every day. Keep in mind, that journalists tend to love data.

How To 195

How To Resources Pitching Tools 195

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

MAY 13, 2021

The SAE is understanding how to develop communication plans, handle complex situations with clients and other stakeholders, and act as a strategic counselor. . Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Creative and energetic personality!

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

OnePitch

AUGUST 24, 2022

On this week’s Pitches That Placed, we are highlighting a pitch incorporating strong data findings around pay cuts that landed a placement in Bloomberg Law. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked.

Pitching 85

Pitching How To Employee Engineering 85

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Takeaway 3: Validate Ideas Rigorously Before pitching to clients, ensure thorough validation of your ideas. Unfortunately, as you’ll see, it’s on a bit of hiatus.)

Creativity 90

Creativity How To Automotive LinkedIn 90

Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Hustle and pitch. You know the ones I mean.

How To 198

How To Real Estate Web Case Study 198

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.”

Pitching 81

Pitching Company How To Study 81

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Make a note of who accepted your pitch, where it was used and when.

Pitching 120

Pitching Report Social Media Measurement 120

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. The post How To Get The Best From Your PR Agency appeared first on Crenshaw Communications.

Agency 223

Agency How To Construction Advertising 223

Onclusive

JUNE 7, 2017

How can you better delight and entice them to return week after week to see what’s new? Which pitches do they overlook? How can you better delight and entice them to return your emails so you can share what’s new? The post How to Care for Your Key Customer: The Journalist appeared first on AirPR.

How To 150

How To Fashion Interviews Local 150

Cision

JANUARY 20, 2016

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. So how can you stand out in a reporter’s overflowing inbox? Research Pitching Policies.

Pitching 120

Pitching Policies Guidelines Report 120

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are.

Pitching 120

Pitching Newspapers Writing Local 120

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Here are some ways in which writing for PR differs from being a journalist, how to make it work. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. .

Writing 294

Writing Journalism Pitching Guidelines 294

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But now, most of the time, they start with how busy they feel. But this is a creativity business. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

How To 148

How To Training Creativity Storytelling 148

ImPRessions - Crenshaw Communications

MAY 10, 2019

Keep the client informed about the progress of media pitches in progress. Our informal research shows that while clients can be blown away by top-tier strategic thinking and impressive creativity when they shop around for PR agencies, they most often judge the agency team on simple responsiveness. Don’t be bashful about questions.

How To 170

How To Agency Meeting Communications 170

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. How will it break through the noise? To determine the right creative angle, ask yourself—why would my audiences care about this topic?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370