ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. Communicate with stakeholders . Our jobs are based around communication.

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HMA Public Relations

MARCH 5, 2021

How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. Sure, it starts with having a good relationship with the editor.

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PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

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Onclusive

SEPTEMBER 13, 2023

In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds. But as we mentioned, journalists receive numerous pitches every day. Keep in mind, that journalists tend to love data.

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Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. This approach gives many more cities and publications to pitch.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The post How To Get A Fast Start On Your PR Campaign appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The post How To Get A Fast Start On Your PR Campaign appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

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OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

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Prohibition

JULY 23, 2024

Here we’ll explore how these three cutting-edge AI tools can enhance our creativity and supercharge your PR efforts. Its ability to generate text, produce ideas for a brainstorm and create various types of creative content makes it an invaluable tool for any PR professional.

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ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. PR doesn’t just need to be pitching over email. Weshould get creative with tactics. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Share relevant and timely data. Think outside the B2B box.

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Cision

OCTOBER 7, 2016

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. Tell me a little about yourself: How did you get your start in talent and celebrity booking? How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.”

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Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message. Bad timing.

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Buzzstream

OCTOBER 31, 2024

She was full of unique insights and tips for re-pitching your content and digital PR in general. Most apply to general outreach for digital PR, not just re-pitching content. Leverage Successful Social Campaigns for PR Transform popular social media posts into PR pitches, especially if they resonate well with the audience.

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Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

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wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

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Creativity How To Engineering Advertising 52

Remote PR Jobs

SEPTEMBER 25, 2023

Please no pitches, abstracts, outlines, press releases, or interview offers. HOW TO SUBMIT Submitted articles must be 600–900 words. Please no pitches, abstracts, outlines, press releases, or interview offers. The same goes for dense jargon and abstract, blanket assertions. And please no phone calls.

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Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. By following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media placements. Be creative and keep an open mind.

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Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Did you pitch a specific story idea, or is this a “get to know you” call for potential future inclusion? Looking for tips on how to land interviews?

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5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

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Cision

NOVEMBER 24, 2015

Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Get creative and don ’ t be afraid to pay. It’s simple. It ’ s why I often say that you don ’ t need LeBron James to sell sneakers anymore. Provide value there.

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Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

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Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

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5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

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Flack's Revenge

OCTOBER 30, 2019

We’ve all done things we thought were great but were not well received, or where reality crashed the perfection party: The golf putt that almost went in The drunken wedding toast that seemed funny at the time The baseball pitch that was for sure a strike, until the ump ruled “ball!” And what about PR pitches?

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PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

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Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

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ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch.

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Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. However, for illustrative purposes, I’ll still show how to confirm.

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ImPRessions - Crenshaw Communications

MAY 4, 2018

So, how to find the perfect first PR job? It’s a good idea to go after your ideal job with the same skills and enthusiasm you would use in the workplace – pitching a story, or securing a new client. The post How To Nail A PR Dream Job appeared first on Crenshaw Communications. They may even face multiple job offers.

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Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Make a note of who accepted your pitch, where it was used and when.

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Cision

JANUARY 20, 2016

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. So how can you stand out in a reporter’s overflowing inbox? Research Pitching Policies.

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PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But now, most of the time, they start with how busy they feel. But this is a creativity business. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

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ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. The post How To Get The Best From Your PR Agency appeared first on Crenshaw Communications.

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Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are.

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