Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. Get creative and be sure the sales team is involved in developing the plays. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. This weekly podcast features in-depth interviews with smart marketers from all walks of life. FuturePRoof .

Sports 332

Sports Radio Retail Advertising 332

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line. A relentless frenzy.

Interviews 174

Interviews Real Estate Media Pitching 174

PRSay

OCTOBER 15, 2024

” By 2008, there were massive layoffs in the media industry, but he persevered and became an investigative producer at 22 years old. That’s how I would pay for school because I grew up with a single mother who couldn’t afford to help me with college.” And I try to remove myself from the story.

Storytelling 140

Storytelling Local Transportation Television 140

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. I want marketers to think more creatively and broadly about what to measure. The post AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018 appeared first on AirPR.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

JUNE 30, 2021

It’s also helpful to understand the reporter’s perspective on the major topics in the industry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Finally, make sure you’re only emailing them about relevant content.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

One of the first things I was attracted to about PR was how multi-faceted the industry is. It’s the perfect time to be inquisitive and test your creativity. Having these tangible relationships builds an intern’s verbal and written, communication skills. . Explore different career paths. Know yourself better.

Internal 398

Internal International B2B Construction 398

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Attend and facilitate media interviews; network with reporters and editors. Creative and energetic personality! . Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. A call from Maja puts you on your wits but her contribution to the industry makes it a better place. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros often wear lots of hats….or or costumes.

Creativity 243

Creativity Retail Groups Media Training 243

Cision

MAY 17, 2016

In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Don’t wait on the next big story to break; instead anticipate the needs of journalists with whom you have established relationships and know your industry. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

MARCH 23, 2022

These meetings are also the PR team’s initial opportunity to assess potential B2B spokesperson, define their “lanes,” and gauge how comfortable and effective they will be in a media interview or keynote situation. . Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 20, 2020

Once ‘matched’ a chat will open and you can work together to set up that interview. It’s an effective content marketing platform for any industry but especially for PR people. Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. A firm grasp of the client business and industry. In particular, decision-makers should look for partners that are steeped in industry and brand language.

Creativity 224

Creativity Agency Resources Measurement 224

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. You can also get creative with “new.” It is vital that you find someone covering your industry. If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up.

Publicity 331

Publicity Television Local Pitching 331

Prowly

MARCH 4, 2025

Some industries are as slow as a turtle when it comes to change, but not PR. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation?

Trends 104

Trends Reddit Pitching Data 104

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. It’s a stereotype that plagues anyone working in the so-called glamour industries- fashion, lifestyle, entertainment.

Fashion 227

Fashion Travel Interviews Instagram 227

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. For the PR industry, this all spells opportunity. Challenges abound but overall, Ireland’s PR industry is thriving. Social media use, meanwhile, continues to rocket, across a growing number of platforms.

Radio 83

Radio Sports Marketing Local 83

5W PR

DECEMBER 18, 2024

Use animation to bring the story to life in a creative and engaging way. Interview industry experts, influencers, or customers to share their insights and stories. Create visually stunning short films that tell a compelling story. Leverage the power of audio to connect with the audience on a deeper level.

Storytelling 78

Storytelling Branding Brand How To 78

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. Talk to everyone.

How To 189

How To Nonprofit Interviews Privacy 189

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Get published.

Branding 189

Branding Brand Real Estate Tourism 189

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. But our list has more to do with ideas we feel will elevate the industry as a whole. More media respect for the public relations industry. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

Critical Mention

FEBRUARY 12, 2019

Unfortunately, that’s not how the music industry works. Already having an intriguing story to tell, Davis gave a TED Talk on his path out of Reality TV and into the music industry titled “Achieve Your Creative Dream.”. The post Interview with Davis Mallory appeared first on Critical Mention - Media Monitoring.

Interviews 91

Interviews Film Instagram Writing 91

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Leadership. Collaboration.

How To 187

How To Leadership Interviews Google 187

5W PR

MARCH 26, 2025

Start by developing a targeted media list of lifestyle, events, and industry-specific outlets that reach your desired audience. For example, when beauty brand Glossier launched their first pop-up shop, they partnered with 100+ micro-influencers who created genuine content about their experiences, resulting in lines around the block.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Rock the Status Quo

NOVEMBER 12, 2014

Branch out of your client’s industry and consider other online vertical market applications. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Do they have marketing collateral?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. My best advice is to study the PR industry to make sure it’s the best fit for you.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. During my time at PT, I worked under an industry professional, Hendrika, who I grew to admire so much. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The healthcare industry in particular has had to reshape its approach to marketing and PR, being an industry so reliant on building client relationships and trust. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Cision

JUNE 1, 2017

So, we sat with some women who have positively changed the industry and paved their way to success. Read or view the video below to get their take on the industry. GD: The vision of Spin Sucks is to change the perception business leaders have of the PR industry. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170