Cision

NOVEMBER 15, 2015

A new infographic by Ohio University illustrates how businesses should communicate with their audience on social, including tips on how to address complaints, questions and bad reviews — and advice on what not to say. Image: Didriks ( Creative Commons ). But it’s important to know how to handle each situation properly.

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Infographics How To Social Media Writing 120

Solo PR Pro

FEBRUARY 3, 2015

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro.

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Infographics Creativity eBook Education 40

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital.

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Infographics Engineering Comparison Case Study 78

HMA Public Relations

AUGUST 22, 2023

From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!

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Infographics Marketing Video Creativity 84

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Additionally, if a company highlights its design and UI as a key differentiator, data visualizations offer a way to showcase their creative prowess. . Short-form content.

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Content Marketing Case Study Marketing Data 309

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. This is a press release.

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Creativity Infographics B2B Corporate 60

Solo PR Pro

DECEMBER 13, 2016

Creativity is integral to professionals in communications. However, there are times when the well of creativity runs dry. This handy infographic from Entrepreneur offers 21 ways to reignite your creative genius and get back in the groove. Are there any that you would add to the list? Let us know in the comments!

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Creativity Infographics Trends Writing 40

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Creating a straight-up pest control infographic would be content marketing suicide.

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SEO Company Case Study Infographics 71

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

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Creativity Study Survey Advertising 75

Sword and the Script

JANUARY 25, 2022

I’ve long advised marketers to use a Creative Commons license. Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing. The images published below are based on an infographic by Foter that explains the concept graphically. I found it on the Creative Commons website.

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Infographics Marketing Viral Creativity 107

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 2023 is right around the corner. Affinity and Trust.

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Digital PR Marketing Infographics Video 264

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. I’m afraid the creative process will lose its soul,” said one CMO but those fears are overblown.

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Creativity Marketing Analytics Measurement 63

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 65

Creativity Analytics Study Exercises 65

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

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Creativity Marketing Storytelling Analytics 74

Sword and the Script

FEBRUARY 3, 2018

3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Talk to Us !

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Content Marketing Creativity Apparel Marketing 62

Waxing UnLyrical

JANUARY 26, 2012

Not necessarily infographics, though there are some great ones out there, but give me a great cartoon, and I’m hooked. But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. On Creativity and Content. As 21st century communicators.

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Creativity Exercises Infographics Small Business 78

PR 20/20

SEPTEMBER 29, 2015

Now, I’m not the most creative person in the world. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages. But at, the end of the day, the science of A/B test results will always win. So the ‘art’ side of this isn’t the easiest for me.

Infographics 40

Infographics Data Case Study Web 40

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

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Creativity Digital PR Data Pitching 117

Contently - Strategy

FEBRUARY 8, 2024

Through Contently, Eni seamlessly managed the entire creative process , from ideation to distribution, ensuring their narrative resonated with precision. Infographics: Breaking Down Complexity Infographics combine text and visuals to present information in a visually appealing and easily understandable format.

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Storytelling Examples Infographics Viral 52

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

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Infographics Case Study Content Marketing Video 235

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. Infographics can be especially useful because they explain complex topics with the use of visuals.

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Industry How To Insurance Insurance 222

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Prohibition

MAY 14, 2024

The ‘image expansion’ tool that is already available for Meta ads has had an update, now allowing Advantage+ creative to expand static posts in reels, making your content fit each format. From an image creation perspective, Advantage+ can now create image variations based on your own uploaded ad creative.

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Advertising Advertising Social Media B2C 62

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Images: Paul Reynolds , Ronaldo Ferreira ( Creative Commons ). Share customer-generated photos.

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Infographics Product Launch Content Marketing Video 120

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. You can think of content marketing as fuel for your inbound marketing approach.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

SEPTEMBER 9, 2016

Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Think about how you can share your news in a creative way. Be careful not to be too promotional. Multimedia. Today’s audiences are overwhelmed by text.

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Infographics Guidelines Creativity Pitching 120

5W PR

NOVEMBER 21, 2023

Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. Questmate Forms Questmate Forms is a boon for those creating infographics and forms. Zapier Zapier, a standout plugin, is tailor-made for professionals and marketers. It simplifies workflows by facilitating interaction with over 5,000 work apps.

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Travel Hotels Infographics YouTube 78

Contently - Strategy

OCTOBER 4, 2023

” As an example of one way to engage over time on the same topic, Contently’s client, Coast Capital , leverages the creative marketplace and a dedicated managing editor to scale their content programs with a strategic focus on SEO growth.

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Content Marketing eBook Marketing Infographics 52

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

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Exercises Branding Brand Airlines 52

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. Creative PR goes deeper to incorporate inventive thinking from the first click right through to conversion.

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Measurement Data Creativity Viral 100

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. After all, everyone’s blogging, so how can you stand out?

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics. Trust me.).

Financial 108

Financial Industry Report Insurance 108

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. Infographics are your key language elements here. This platform is more about a visual journal of sorts.

Social Media 100

Social Media Media Infographics Pinterest 100

5W PR

SEPTEMBER 7, 2021

That’s why for companies that are looking to increase their odds of standing out for journalists, it’s important to send them a creative and newsworthy piece of content, which will be a part of the initial pitch. A great example of this is visual content, such as infographics.

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Pitching Infographics Social Media Employee 88

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics.

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Infographics eBook Content Marketing Video 120

Contently - Strategy

AUGUST 27, 2024

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

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Pitching Interviews Employee System 52