Remove Creativity Remove Infographics Remove Media Relations Remove Webinar
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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks.

B2B 117
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 103
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Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. These results can be used for a press release, infographic, social media post and media relations outreach. Image: qimono via Pixabay, Creative Commons CC0.

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7 PR Blogs You Should Be Following

Critical Mention

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Until next time!

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. We also used this tracking system to expand our list of media contacts. 1 ranking in the latest U.S.

Publicity 158
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2016: The Year of Content Marketing

The Stalwart Blog

While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. However, things are changing and that is no longer the case.