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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

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The Top 10 Sports Stars on Social Media – and Who You Should Be Following

Prohibition

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Sports 54
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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. You won’t unearth the best quotes and story leads with a quick search of Twitter or Instagram. #8 They’re what journalists call human interest stories.

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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram? What is a PR Crisis Plan?

Crisis 62
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3 Trends for Business Culture and Communications in 2019

PRSay

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151
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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 103