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From Picture to Chapter Books – Fresh Marketing Ideas for the Publishing Industry to Try

5W PR

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books.

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Digital PR Strategies for Lifestyle Event Growth

5W PR

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Time announcements strategically – lifestyle media often work 3-6 months ahead for print and 2-4 weeks for digital coverage.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination. Be true to your brand. When possible, mix media.

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Content Distribution Best Practices: 3 Strategies You Should Update

Cision

You can no longer simply email journalists and hope to get coverage online or in print-based media. Check out this recent Instagram ad from Militza Yovanka. However, you should never be afraid to get creative and try something completely new! . Let’s examine three ways of distributing content and how to get them up to date.

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

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How Social Media Is Paving a New Path for Journalism

Cision

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. Not only does Instagram boast 300 million active users, but it also has the ability to tap into Facebook with a simple photo-linking ability. Images: Roger H.