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It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Think tutorials, campaign kickoffs and productlaunches.
With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination. Be true to your brand. When possible, mix media.
How A PR Agency Can Elevate Your ProductLaunch. Productlaunches are a busy time for any company — you have to start planning and acting months before the official productlaunch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic ProductLaunch.
Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?
Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok. This led to a 200% increase in Poppis sales following the event, marking one of the companys most successful productlaunches.
How A PR Agency Can Elevate Your ProductLaunch. Productlaunches are a busy time for any company — you have to start planning and acting months before the official productlaunch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic ProductLaunch.
From productlaunches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and productlaunches.
They will be more receptive to advertisements, campaigns, and new productlaunches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work. When you have a base to build on, each new PR campaign is going to produce results more quickly and easily.
Hashtags may be the most simple trackable metric used to measure success of productlaunches, campaigns, as well as overall online brand awareness. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Keep It Creative.
The change comes after Elon Musk rebranded TikTok into X, and Meta introduced its own text-based social media platform, Instagram Threads. This could include showcasing the team, workspace, product development process, or charitable initiatives. Highlight customer testimonials, reviews, or creative uses of their products.
Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist. NYX: Showcasing the Perfect ProductLaunch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity.
They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.
A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. Targeted campaigns Strategically plan influencer campaigns around specific productlaunches, promotions, or seasonal changes. Real customers share their positive experiences.
Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are more likely to be shared by online users. Drop us a line at hello@prohibitionpr.co.uk.
When it comes to Instagram and TikTok – think short snappy content that will capture viewers attention and convey the key message in around 10-15 seconds. It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends. Video content on Instagram.
hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing.
Everyone is using them on Facebook, Twitter and Instagram (where they’re plentiful these days). And, not every new launch event can or should be talked about incessantly for days on end. “We want more buzz built around our new productlaunch.” Like it or not, it’s creative. All emojis.
When YouTube, LinkedIn, Twitter, Facebook and Instagram each came out, you made a profile. If Instagram is a platform that is important to your customers and you don’t have an influencer program, it’s time to reconsider your priorities. Cut the Fat (on your social media). Your company is a social media go-getter.
Get creative and create a timeline graphic using a tool like Venngage. GrapeVine a great influencer platform focused on Instagramers. Step 10: Leave Room For Creativity. Plus, we look to build longer-lasting relationships with them and regularly offer the inside scoop on new productlaunches. Image Source.
LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. This could be the history of the company, its values, an upcoming company event or a new productlaunch. How do LinkedIn ads run? How do LinkedIn ads run? Carousel Image ads.
Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Get creative with the content that you’re creating. For example, you could take a ‘soft sales’ approach and show your followers how to use your product.
In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Photo credit: Instagram; Stone Mountain, Atlanta. My 5 Most Popular Posts of 2015 via @profkrg.
Creating a well-prepared PR plan — one that includes relevant pitch angles for long-lead print messaging in addition to a complete media kit of high-resolution images, confirmed productlaunch dates for the current year, and finalized MSRP to share with media contacts— is essential when attracting the right writer for these opportunities.
The article goes on to make the case not only for video content, but ad spend, too: “This past year, 65 percent of ad impressions on Instagram were the result of video content, and this is expected to grow even further. Marketers can accelerate their video ad content by running video ads on YouTube and Instagram…”. How Can I Apply It?
If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a productlaunch mailer that will have your audience feeling like VIPs. The more creative and personal you can make your mailer, the more likely it is to make a lasting impact.
Event planning: PR practitioners may plan events such as productlaunches, conferences, or charity events to get media attention and generate positive publicity. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.
When launching a new product offering or SKU, it is important for brands to do like Taylor and ensure you have a holistic marketing strategy and ammo prepared to ensure you don’t lose consumers between teasing the product and the actual release. Content is everything that touches the consumer. Assemble Your Fans.
When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your productlaunch. The content is creative, interesting, serves a purpose and captures their followers’ attention. Writing a post about your business or service. Asking you to post on their website(s).
Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new productlaunch at the show. A custom graphic created to accompany your press kit link can be repurposed across Twitter, Instagram, LinkedIn, Pinterest and other channels.
A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram? There are people who are already familiar with your brand or product and have a large following of their own.
By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. Instagram – IGTV and Reels. The image led platform has recently shifted more into the world of video content with the introduction of Instagram reels and IGTV.
No one wants to see 10 hashtags from Instagram in a Facebook post. Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Instagram is not a newcomer to the social media scene, but it is a rising star among marketers. Instagram is a visual channel. Never link brand accounts!
Overall style and aesthetic: The design choices and creative direction that provide a cohesive look and feel, reinforcing your brands personality. Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. START MONITORING BRAND PRESENCE WITH PROWLY Why is brand identity important (for PR teams)?
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