ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination. Be true to your brand. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Avoid relying on Instagram likes.

Publicity 165

Publicity Storytelling Instagram Pitching 165

5W PR

MARCH 27, 2025

By highlighting the creative potential of their products through customer photos, Apple built a massive library of authentic content while demonstrating real-world product capabilities. The campaign has generated over 16 million tagged posts on Instagram alone. Start by auditing your current martech stack and UGC capabilities.

System 78

System Tools Policies Measurement 78

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. We’ve reached a stage where brands need great content at every buyer touchpoint—from their Instagram posts to sales enablement emails to pitch decks—to win people over. The brand purpose craze.

Content Marketing 109

Content Marketing Creativity Marketing Travel 109

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. Check out the Lärabar Instagram account.

Creativity 81

Creativity Communications Brand Branding 81

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Prohibition

JANUARY 27, 2025

Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok. Oreo In 2020, Oreo launched ‘The Oreoverse’, a campaign that combined VR with storytelling.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Contently - Strategy

JULY 21, 2021

” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. My favorite social media platform is…Instagram. Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. In the shift to data driven programmes there’s a danger that we lose sight of creativity. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media International Internal 78

5W PR

APRIL 29, 2019

Instagram Stories has its roots in Snapchat, as a means of sharing with your followers short-lived photos and videos destined to disappear in 24 hours. Today, Instagram Stories has become an essential part of the platform, even beginning to overtake permanent posts as the go-to means of sharing content with followers.

Instagram 60

Instagram Mobile Storytelling Video 60

Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

Social Media 118

Social Media Video Marketing Media 118

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter.

Google 156

Google Course Survey YouTube 156

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Telling your story on SlideShare differs from telling your story on Instagram, Flickr, and Vine.

Infographics 120

Infographics Storytelling Content Marketing Film 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Is your brand’s Instagram stalled at a few thousand followers? It was created with Instagram in mind but can be applied to any social platform.

Tools 147

Tools Radio Data Analytics 147

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. GoPro is an excellent example of a brand that uses content made by their customers with GoPro on their YouTube, Instagram, TikTok, and other channels.

Brand 104

Brand Branding How To Measurement 104

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Storytelling is the underlining theme for social media pros. Creative Eye/Design/Photography/Video. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

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Storytelling Airlines Film Energy 130

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. But there are storytelling opportunities that the incumbents don’t have. We had to if we wanted to be taken seriously.

Brand 136

Brand Branding How To Storytelling 136

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Social media has become the elephant in the room when it comes to business nowadays. That’s a different kettle of fish entirely.

Social Media 100

Social Media Media Infographics Pinterest 100

Konnect Agency

JUNE 8, 2023

In today’s digital landscape, understanding the intricacies of Instagram’s algorithm has become essential for creators and businesses alike. We delved deep into the information shared by Mosseri and have compiled everything you need to know to find success on Instagram.

Instagram 52

Instagram Guidelines Social Media Video 52

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Dont worry, thoughyou dont need to completely forgo creative storytelling in favor of strategies that drive direct revenue, but its important to align your efforts with larger company objectives.

Trends 104

Trends Reddit Pitching Data 104

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. Sure, you can send messages back and forth, but it’s not the same as the engagement you get on Instagram.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ReimaginePR

JULY 25, 2016

Instagram boasts 400 million users; Twitter comes in at 320 million. As someone who believes in the power of storytelling, this platform is high on my radar. Instagram is a bit trickier. Similar to Snapchat, Instagram works best on mobile screens or tablets. Some of the best Instagram feeds are real works of art.

Social Media 120

Social Media Technology Pinterest How To 120

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Marketing turns to creative to stand out from the clutter . No one has really cracked that code yet.

Marketing 212

Marketing Content Marketing Data Social Media 212

PRSay

MAY 24, 2019

Even if you don’t sell or promote a product or service that includes a location, you can still promote your business in creative ways. Follow the Ohio Restaurant Association’s social media channels on Instagram, Facebook, Twitter and LinkedIn to find out how we accomplish this. On Instagram, use fun emojis and clever phrases.

Tourism 112

Tourism Travel Social Media Instagram 112

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

5W PR

FEBRUARY 24, 2023

All it takes is a little creativity and the right strategies. Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. Public relations Fashion brands can use public relations efforts and storytelling to get their name out there and reach customers.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Cision

DECEMBER 17, 2015

Want to learn how you can connect to your audience through storytelling? Every single selfie hashtagged on Instagram with #Selflessie will trigger a $50 donation from Toyota to the Boys & Girls Clubs of America. Images: Steven Depolo , Mike Mozart ( Creative Commons ). Read the free Brand Journalism white paper today!

Brand 120

Brand Branding Nonprofit Storytelling 120

Communications Conversations

OCTOBER 13, 2015

So, I thought I’d share seven ideas for how community relations folks can work to squeeze a bit more out of their social involvement, while driving toward some of those key goals we talked about above: #1: What about allowing employee volunteers to “takeover” your corporate Instagram account for the day during volunteer events?

Corporate 60

Corporate Creativity Employee Instagram 60

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195

Karen Freberg

SEPTEMBER 17, 2017

Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams.

Creativity 40

Creativity Storytelling Sports Social Media 40