Remove Creativity Remove Insurance Remove Privacy
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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential.

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Why AI won’t Replace PR

Flack's Revenge

And: what do the strides mean for things like privacy and jobs? He has also said that jobs that are complex and require empathy and creativity are safe – which made me smile, as there are important for most types of PR. Success means mastering a diverse set of skills , creativity and out-of-the-box thinking.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution.

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Why public relations must wake up to wearables

PR Conversations

Will the insurance companies sponsor my wearable t-shirt in exchange for details of my daily vitals—and, if the data reveals I’m not up to scratch for my age and stage, will they then refuse me coverage? Strip search will take on a new and vastly more public dimension. And what is to be done with the information being captured?

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 3) Data privacy seems to be a marquee issue for the association.

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy. We need to use technology in creative ways to help people, to help our organizations, but also to help people that we serve achieve their goals. What about in terms of privacy? Where should we draw the line?