ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. I want marketers to think more creatively and broadly about what to measure. They’ll demand more uniformity in return on investment criteria across all departments. Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

NOVEMBER 19, 2024

That’s according to a new report by a creative consulting shop called Prophet. The company polled 300 marketers North American marketers with annual budgets of $10 million or more – and then conducted qualitative interviews with 30 of them. The sample was about evenly split between B2B and B2C.

Study 148

Study Branding Brand Marketing 148

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Working to elevate their visibility feels meaningful and significant.

Agency 310

Agency B2B B2C Pitching 310

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding. No laurel-resting here!

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. . Communicate with stakeholders . Our jobs are based around communication.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Instagram Interviews 98

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person.

Product Launch 296

Product Launch Training Interviews Software 296

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, your clients – whether internal or external – are your editors. Your clients are your editors. PR writers keep it simple.

Writing 294

Writing Journalism Pitching Report 294

Contently - Strategy

AUGUST 27, 2024

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. They pick up on brand messaging faster if they can see internal discussions. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head.

Pitching 52

Pitching Interviews Employee System 52

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

Critical Mention

FEBRUARY 12, 2019

Every time I brought on an intern, they also came to me with their CDs hoping to get signed too. Already having an intriguing story to tell, Davis gave a TED Talk on his path out of Reality TV and into the music industry titled “Achieve Your Creative Dream.”. I realized this isn’t what happens in real life. SCHEDULE A DEMO.

Interviews 91

Interviews Film Instagram Writing 91

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Polaris

DECEMBER 4, 2014

Amy Lockwood is a former marketer who now works in international development. Gleeson runs through some creative approaches to displaying the 404 error that serve to take away the sting. In her TED Talk, Cuddy shares a powerful method for boosting your confidence just before an important presentation, job interview or business meeting.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching International Internal 130

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table. What’s to stop us from doing something very distinctive? The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning. 2) Think creatively: guerilla recruiting tactics.

Resources 86

Resources Creativity Publicity Local 86

Wadds Inc.

OCTOBER 14, 2024

All three reports are based on interviews with corporate communications practitioners from large international companies and senior public relations agency practitioners.

Corporate 52

Corporate Communications Study Tools 52

Cision

SEPTEMBER 29, 2016

In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR. I believe this problem is best solved by appointing and empowering a lead agency or team member to own internal and/or international coordination.

Pitching 120

Pitching Interviews Creativity International 120

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. They demonstrate creativity, playability, and quality. Media interviews, press releases , and social media engagements can further amplify the reach of the showcased products, driving consumer interest and sales.

Internal 78

Internal International Retail Trade Shows 78

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Forget To Sell The Positives.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

We recently helped client HiFX, an international currency firm, launch in the U.S. And even though we look for hard news, our coverage is broad, and so is our readership, so we appreciate “creative” pitches as long as they are well thought out. An important outlet for HiFX is the industry vertical Digital Transactions.

Print 136

Print Interviews Pitching Meeting 136

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. It features street portraits and interviews collected on the streets of New York City. Rana Shenawi is a graduate student at American University’s School of International Service.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. Spend your tuition money learning something which sparks your curiosity and creativity. They’ll seek out the rest if they’re interested.

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? In competing with other PR agencies, Spong had a clear differentiator – awards, including “PR Agency of the Year” four times running and “Creative Agency of the Year” twice. What’s the biggest mistake clients make with their PR agencies? Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Circulate internally. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Cision

SEPTEMBER 23, 2016

That’s because a satellite or virtual media tour enables brands to conduct interviews with network and local news anchors, radio personalities and bloggers around the country over the course of a single morning. When done right, they can be creative and compelling. These tours aren’t just efficient, though.

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 75

B2B Creativity Film Trade Shows 75

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

OCTOBER 17, 2015

Social media’s presence in the workplace is here to stay, especially since more than half of current college students plan on asking about social media policies when interviewing for their first jobs. Your brand probably has an internal hub for recognizing inter-departmental achievements, but why should you keep what you accomplished secret?

Employee 120

Employee Branding Brand Social Media 120

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. Lauren Kaufman, senior vice president at Spring, O’Brien & Co., What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism International 120