ImPRessions - Crenshaw Communications

MARCH 15, 2022

By studying the agency’s portfolio and case histories, you can evaluate how well they will perform for your needs. The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters.

Agency 322

Agency Creativity Strategy Communications 322

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. There was a strong correlation between the publishing of the blog posts and search traffic via keywords such as “international women’s day ecards,” “women’s day ecard,” and so on. The project.

Case Study 105

Case Study Internal International Study 105

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

NOVEMBER 19, 2024

That’s according to a new report by a creative consulting shop called Prophet. click image for higher resolution) The difference between brand and demand marketing The study sees phrases like “demand generation” as synonymous with “performance marketing.”

Study 148

Study Branding Brand Marketing 148

Communications Conversations

JUNE 9, 2022

You probably wouldn’t repurpose every message your exec sends to employees through internal channels. But, there are certainly case studies out there of leaders who are doing this semi-regularly. The post 5 creative tactics to get your executives posting more consistently on LinkedIn first appeared on Arik Hanson.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link.

Internal 118

Internal International Insurance Insurance 118

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. There’s also less of a learning curve involved in working with internal team members. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike. No laurel-resting here!

Publicity 256

Publicity Branding Brand Storytelling 256

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? Studies show that poor-quality content decreases the probability of a sale by 40 percent. With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

Study 112

Study Survey Infographics B2B 112

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “We need more courage, creativity, and we need to compete more aggressively.” Camille Sheehan (@CSheehanPR) October 23, 2016. Presenter: Fred Cook, CEO, Golin.

Conference 120

Conference Internal International Data 120

Agility PR Solutions

JULY 2, 2019

The study, In Brands We Trust?, prepared for the Cannes Lions International Festival of Creativity, reveals that brand trust (81 percent) is a deal breaker or a deciding […]. The post New Edelman report finds only 1/3 of consumers trust most of the brands they buy appeared first on Agility PR Solutions.

Consumer 142

Consumer Report Branding Brand 142

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 156

Employee Crisis Reputation Creativity 156

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. At a top PR agency , winning a new client is when the real work starts. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. At a top PR agency , winning a new client is when the real work starts. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations. The new CIPD guides provide practical advice for HR professionals but are also useful primers for internal communication professionals.

Internal 78

Internal International Communications Employee 78

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A crisis can be one of the most difficult situations in a CEO’s career.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. However, make sure that your meeting is a productive use of time for everyone (a recent study from the Harvard Business Review found that 71% of senior managers said meetings in general are unproductive and inefficient.) Measure performance daily. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

A good PR agency will need significant time and attention from the client, including an in-depth onboarding, timely input into its strategy and programming, quick responses to questions about opportunities, quarterly or monthly reviews, and regular contact with senior officers outside the internal PR function.

Agency 224

Agency Construction Fashion Pitching 224

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At the time, I was bored and a little resentful that we were made to attend seminars, but the principle still holds today, both internally and with client programs. Be curious. Especially about business.

Agency 182

Agency Banking Internal International 182

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. This ties in with the figures from the US Financial Literacy Study. Use research: You can either use data from existing studies or preferably, do an original study on an aspect of your topic that hasn’t been done before.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers.

B2B 111

B2B Case Study Study Conference 111

The Proactive Report

DECEMBER 2, 2022

Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. For the most part, this was a reaction by creative directors and designers alike to the wave of popularity that grungy and broken up fonts had enjoyed. There are no doubt some studies that could back up that claim.

Trends 147

Trends Instagram Small Business Creativity 147

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

MAY 8, 2017

These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. When a creative PR team suggests something out of the company comfort zone and makes a strong case for its success based on previous experience and research, it’s worth listening. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends Web 170

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. Studies show that 65 percent of people are visual learners, and combining words with strategic visuals can help audiences retain information longer. During a Jan. Put your bottom line on Top (BLOT).

Tourism 150

Tourism Employee Web Travel 150

Buzzstream

JULY 16, 2024

They may be referred to as “indexes,” “regional studies,” “city studies,” or “city listicles.” For this post, we’ll call them “city studies.” But, city studies have other higher-level goals, from SEO to brand awareness. Ego bait Ranking high on a city study makes a city look good. It’s something to brag about.

Study 62

Study Pitching How To Data 62

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Or if if you’re already doing that.

Internal 62

Internal International Digital PR Course 62

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. KFC went through a highly publicized, somewhat bizarre crisis in the U.K. Scott Monty is an internationally recognized Fortune 10 leader.

Crisis 186

Crisis How To Branding Brand 186