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Build marketing and PR programs rather than executing campaigns

Sword and the Script

Creative briefs. We also did external comms (PR), internal comms, social media and analyst relations. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Review and approval. Measurement. And on and on.

Marketing 215
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The 20 Responsibilities of PR and What They Entail

Onclusive

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership. Media Training.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Executive Thought Leadership. How do you know what’s working?

Training 370
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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147
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Creative Uses for Google Analytics in Public Relations

Shift Communications

The solution seems to be to get more creative. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work. In Matt’s words, the current attitude is one where “marketing owns measurement.” The Solution. Amrit Gill.

Analytics 141
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. . __ .

Strategy 287
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International Women’s Day 2024: How Inspiring Inclusion Leads to Innovation and Growth

Stern + Associates

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 134