Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I remember sitting with a college student at a local Starbucks. I look forward to the PRSA International Conference every year for so many reasons.

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PR Breakfast Club

JUNE 29, 2014

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. Creativity.

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Norton's Notes

NOVEMBER 23, 2015

I hear the same crap, year in year out, about the north having more and more creative degrees and PR graduates but just 15 years ago when I left University, it was pretty much an unspoken rule that if you wanted to get the best experience, you needed to move to London. Or is that model now broken in 2015/16? Has the BBC started a trend?

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PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Ask provocative questions – don’t merely post links.

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