Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

5W PR

DECEMBER 6, 2024

Failure to comply with these regulations can result in hefty fines, reputational damage, and even legal action. Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act.

Advertising 78

Advertising Advertising Ethics Local 78

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Product Launch Agency 334

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Explore ways to be creative and innovate. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. But only if you've been in the industry for 10 minutes.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. Reputation is also invaluable at the individual level. You need both.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

MAY 28, 2020

There was an excellent example of this last year, when event success technology platform Bizzabo launched EMPOWER NYC , an invite-only event celebrating women in business, marketing and leadership, on International Women’s Day. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 266

Crisis Management Crisis System Policies 266

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 156

Employee Crisis Reputation Creativity 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily and Forbes, among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 100

Reputation Construction Writing Communications 100

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Are the social media waters still safe for marketing? Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Highlight your leaders internally before promoting them outside the organization.

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. A qualified agency team will offer unvarnished feedback in important matters of strategy or reputation-building. Be an internal champion.

Agency 223

Agency How To Construction Advertising 223

PR in High Definition

SEPTEMBER 28, 2023

And I was also at this year’s PRCA International Summit, moderating a panel and hearing from our peers at a global level. Something came up in both these situations that was an important reminder for me – strategic thinking combined with a good dose of creativity has tremendous impact! At the same time, we’re creatives.

Creativity 62

Creativity Strategy Internal International 62

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. Proactive angles must be timely and creative to resonate with media, but they should also align with key company messaging in order to support business goals. At a top PR agency , winning a new client is when the real work starts. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. Proactive angles must be timely and creative to resonate with media, but they should also align with key company messaging in order to support business goals. At a top PR agency , winning a new client is when the real work starts. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. AI isn’t going anywhere.

Reputation 62

Reputation Tourism Creativity Television 62

Cision

OCTOBER 19, 2015

As the internal community manager, your action item could be to share more social media best practices and information about the company. The more informed your team is, the more likely they are to engage internally and externally. Images: Creative Sustainability , Creative Sustainability (2) , LMAP ( Creative Commons ).

Creativity 120

Creativity Internal International Data 120

Buzzstream

NOVEMBER 19, 2024

They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Here’s how she put it in our podcast discussion : I would say traditional PR is very much about brand building and maintaining a positive reputation.

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PR in High Definition

JUNE 28, 2022

Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. But there are numerous other ways to shape an organisation’s reputation, aside from media relations.

Reputation 62

Reputation Media SEO Case Study 62

Cision

AUGUST 25, 2015

Another option is hiring an intern. Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands. But if you have a handle on social but just don’t have the time, you can likely train an affordable intern to manage it for you.

Social Media 120

Social Media Media Internal International 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. They have a reputation issue that needs to be addressed, or maybe a challenge from a competitor. Companies decide they need a PR firm for a variety of reasons.

Meeting 191

Meeting Agency Creativity Case Study 191

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences.

Writing 211

Writing Communications Marketing B2B 211

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 157

Crisis Management Crisis System Policies 157

Cision

OCTOBER 17, 2015

However, a single tweet could just as easily boost an employer’s reputation. Your brand probably has an internal hub for recognizing inter-departmental achievements, but why should you keep what you accomplished secret? Images: Bill Bradford , Chris Lott ( Creative Commons ). Want all of Scott’s listening advice?

Employee 120

Employee Brand Branding Social Media 120

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. This also brings indirect costs.

Brand 128

Brand Branding Reputation Corporate 128

Prowly

FEBRUARY 3, 2025

It encompasses your brand's values, products, and overall reputation. MANAGE YOUR BRAND REPUTATION 24/7 How to boost brand recognition Now that you know its major benefits, let's get into some practical ways to improve your brand recognition that won't necessarily blow your budget.

Brand 104

Brand Branding How To Measurement 104