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Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. Interview PR 2.0 How did TheSkimm founders come up with the name?
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR. “Nail the elevator pitch.”.
I interview Grace Keeling and James Beverage, co-founders of Made by Giants. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook. This episode explores the business success that occurs when two areas of marketing combine and work together really well.
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.
PR agency teams, like all creative services people, love to keep our clients happy. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! .
PR people are considered masters of spin and creativity. On the first day of Christmas, my PR team gave to me… a last-minute media interview . Our team saw great success across the board in a record high of staff hires and new accounts onboarded this last year, and we want to keep this momentum going through the busy holiday season. .
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.
The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. Describe how you tackled challenges, built strong relationships, or led creative strategies. If you’ve secured media placements, dive into how you did it—whether through positioning or coordinating interviews.
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Insufficient interview prep.
They interview experts on gender, tell stories about their own experiences, and give lots of practical advice to help women succeed in spite of the obstacles.This is a must listen for all women in comms and PR! . This weekly podcast features in-depth interviews with smart marketers from all walks of life. Marketing Smarts.
When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.
Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. We call it a background interview because it is just that – an exchange to provide background for a future story. Explain what is required .
Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.
Between the PR and marketing functions of any organization there can be creative tension or even competition. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. But the conflict typically runs deeper. A major market research initiative. . A PR sensibility can help ensure both.
For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Finally, make sure you’re only emailing them about relevant content.
Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests. Rebekah and I discuss creativity and problem solving through the lens of writing. Rebekah made my job, as the host, really easy!
This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.
They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., But generalized AI that can think like a human and be applied to many problems is not on the horizon or may never happen, Kai-Fu said in the 60 Minutes interview. Success means mastering a diverse set of skills , creativity and out-of-the-box thinking.
It’s the perfect time to be inquisitive and test your creativity. And then there are the practical benefits; applying for a position through a mutual connection will probably be more successful than going into the application and interview process blind. Also, networking with other people will undoubtedly improve communication skills.
You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. . We get very crafty.
Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. It pays to stay knowledgeable on where your “go to” journalists are working. Feedback on pitches.
But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Consider joining PRSA.
As B2B PR pros, we’re always looking for creative ways to tell a story. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. . Communicate with stakeholders . Our jobs are based around communication.
Attend and facilitate media interviews; network with reporters and editors. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. Diverse range of clients. Summer Fridays.
This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom.
Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore. On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon , on my podcast show, Women Worldwide. After the interview, I was happy to get a tour of their beautiful campus.
These meetings are also the PR team’s initial opportunity to assess potential B2B spokesperson, define their “lanes,” and gauge how comfortable and effective they will be in a media interview or keynote situation. . Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.
Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. AdExchanger.
Once ‘matched’ a chat will open and you can work together to set up that interview. Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them.
In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?
One of my first interviews was in Examiner.com. You can also get creative with “new.” If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up. She pitched it to her editor who loved it too and they wrote an article about me.
In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northumberland, England who shares insight into their proudest creative media campaigns.
In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall communication vision. I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art.
First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect. PR people are master communicators – we have a degree in it. .
Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Then, if a client is immediately needed for approvals, interviews, etc., We saw this when Urban Outfitters and others used Hurricane Sandy to promote online shopping by touting #SandySales. .
Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Invite experts, thought leaders, and influencers for interviews. What is B2B? Industry-specific podcasts Launch a podcast focused on industry-specific topics.
I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. ” What is the most creative residential real estate story the Washington Post has run? celebrity buyers/sellers, etc.,
One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Certainly if a story is stirring interest, it’s a good idea to be ready for follow-up interviews. Take some chances. Remember that media begets media.
What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. It’s not a quick fix.
There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Creativity and imagination. The most creative idea in the world is worth very little to a brand if it can’t be justified. Specific metrics for success.
She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Here is a link to the audio on Spotify , and you can watch the interview on Fusion PR’s YouTube channel. It was great chatting with her.
I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.
As a celebrity booker, personal story points are best- interviews aren’t just about the project with daytime/talk formats so if there’s information about a person’s background, life story, socially conscious interests, etc., What will catch your attention? that’s helpful. Be kind and be honest.
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