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Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

Deirdre Breakenridge

Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. Interview PR 2.0 How did TheSkimm founders come up with the name?

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR. “Nail the elevator pitch.”.

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The creative comms formula that drives b2b sales 

The Resolution Blog

I interview Grace Keeling and James Beverage, co-founders of Made by Giants. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook. This episode explores the business success that occurs when two areas of marketing combine and work together really well.

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5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! .

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12 Days of Christmas: PR Edition

ImPRessions - Crenshaw Communications

PR people are considered masters of spin and creativity. On the first day of Christmas, my PR team gave to me… a last-minute media interview . Our team saw great success across the board in a record high of staff hires and new accounts onboarded this last year, and we want to keep this momentum going through the busy holiday season. .