Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Daily client communication to update, report on and discuss media relations. Responsible for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials for client accounts. Creative and energetic personality! . Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

OCTOBER 15, 2024

While Benitez’s iPhone story was buried, he thought creatively and pitched a new story about how Michael Jackson meant different things to different people — a beloved child star to his mom’s generation, but someone who was often facing allegations for his generation. And I try to remove myself from the story.

Storytelling 141

Storytelling Local Transportation Television 141

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. Their contract came up at the end of the year and I didn’t even consider them.

Survey 118

Survey Media Relations Corporate Communications 118

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

It’s the perfect time to be inquisitive and test your creativity. And then there are the practical benefits; applying for a position through a mutual connection will probably be more successful than going into the application and interview process blind. Also, networking with other people will undoubtedly improve communication skills.

International 398

International Internal B2B Construction 398

PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Podcasts offer many opportunities to amplify coverage.

Media Relations 136

Media Relations Publicity Media Blogging 136

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. . We get very crafty.

Creativity 243

Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. . Communicate with stakeholders . Our jobs are based around communication.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

MARCH 23, 2022

These meetings are also the PR team’s initial opportunity to assess potential B2B spokesperson, define their “lanes,” and gauge how comfortable and effective they will be in a media interview or keynote situation. . Be curious. You never know which bit of information will be helpful in driving PR results down the road.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

MARCH 26, 2025

Start building buzz 6-8 months before the event date through a coordinated digital PR campaign across owned, earned and paid channels.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Bianchi Biz Blog

DECEMBER 5, 2024

We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. The most popular social media channels in Ireland YouTube : 4.02

Radio 83

Radio Sports Marketing Local 83

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect. PR people are master communicators – we have a degree in it. .

Product Launch 296

Product Launch Training Interviews Software 296

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Then, if a client is immediately needed for approvals, interviews, etc., We saw this when Urban Outfitters and others used Hurricane Sandy to promote online shopping by touting #SandySales. .

Trends 293

Trends Pitching Agency B2B 293

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

OCTOBER 7, 2016

As a celebrity booker, personal story points are best- interviews aren’t just about the project with daytime/talk formats so if there’s information about a person’s background, life story, socially conscious interests, etc., What will catch your attention? that’s helpful. Be kind and be honest.

Pitching 275

Pitching Television Energy Social Media 275

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

ImPRessions - Crenshaw Communications

MAY 24, 2022

This helps brew individual creativity and allows everyone to share thoughts and collaborate. When conducting media outreach, our goal should be to persuade a journalist to engage with the information presented. If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients.

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. The “too creative” pitch. We’re not above a little creative hyperbole to get interest, but tread carefully. It’s likely to backfire. The ill-timed pitch.

Pitching 149

Pitching Sports Print Creativity 149

Cision

SEPTEMBER 23, 2016

“SMTs are a great vehicle to reach a large amount of viewers, listeners, and readers within a short window of time,” says Risa Chuang, Director, Media Relations at MultiVu and author of Maximizing Your Budget with Media Tours. When done right, they can be creative and compelling. Your Media Strategy Partner.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

Cision

MARCH 15, 2016

With a strong media relations strategy, you can widen your brand’s reach and expand its audience, says Stan Steinreich, president and CEO of Steinreich Communications. Stan has extensive experience in getting media coverage for his clients. As an industry, we need to be more creative to help them achieve those goals.

Creativity 120

Creativity Conference Media Relations Government 120

Presspage

MARCH 18, 2025

Get to the point in the first two sentences Cut the fluff - no jargon, no unnecessary backstory End with a clear call to action (CTA) Example: Hi [Journalists Name], I noticed your recent article on [related topic]. I have a story that builds on this - an exclusive interview with [expert] on [hot topic]. Best, [Your Name] 3.

Examples 78

Examples Pitching Writing How To 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In the ebb and flow of work, we like to incorporate music. Being humble will help you earn the respect of your peers.

Publicity 160

Publicity System Energy Creativity 160

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Cision

FEBRUARY 23, 2016

A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up Thinking,” Threepipe’s tagline, truly means.

Analytics 120

Analytics Agency Newspapers Community 120

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 160

Instagram Technology Resources Employee 160

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” Get more media pitching knowledge from Michael Smart here. Do some research.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

And even though we look for hard news, our coverage is broad, and so is our readership, so we appreciate “creative” pitches as long as they are well thought out. This kind of micro-managing and undermining of a client interview is a good way to see your client cut from a story and make me reluctant to work with you again.

Print 136

Print Interviews Pitching Meeting 136

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

We often say that public relations is more of an art than a science, and it’s true. Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. When it comes to media relations, timing is key.

Energy 168

Energy Measurement Media Relations Local 168