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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. But media expectations and budget reality are no joke. Are your spokespeople working?

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15 big mistakes that are ruining your LinkedIn profiles

Norton's Notes

I myself have picked people up for interview in this manner. For example stating that you are ‘creative’ or ‘driven’ is a pretty ineffective way of describing yourself, as the rest of LinkedIn is claiming they are the same things. This isn’t Twitter, Facebook or Pinterest. A stagnate profile. Overuse of typical buzzwords.

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PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

Communications Conversations

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.