ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. PR people are considered masters of spin and creativity. On the first day of Christmas, my PR team gave to me… a last-minute media interview .

Creativity 296

Creativity Interviews Pitching Meeting 296

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. Get creative and be sure the sales team is involved in developing the plays. In this case, I’d interview the customers and write up a contributed article to pitch.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Insufficient interview prep.

How To 257

How To Interviews Measurement Storytelling 257

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. She pitched it to her editor who loved it too and they wrote an article about me. You can also get creative with “new.” Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. It’s important to stay front of mind with them.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Once ‘matched’ a chat will open and you can work together to set up that interview.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Look back at learnings.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. We call it a background interview because it is just that – an exchange to provide background for a future story. Explain what is required .

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. Communicate with stakeholders . Our jobs are based around communication.

How To 321

How To Media Report Pitching 321

Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., Can we expect an army of PR writing and pitching flack-bots any time soon? But generalized AI that can think like a human and be applied to many problems is not on the horizon or may never happen, Kai-Fu said in the 60 Minutes interview.

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. What kinds of things do you write?

Writing 294

Writing Journalism Pitching Report 294

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

DECEMBER 12, 2024

Just as you would prepare for any media interview or new business pitch, taking time to reflect before your review will help you take control of the narrative, highlight your impact and demonstrate your potential for growth. Consider where you want to be next year. This is your moment to show how indispensable you are.

Measurement 141

Measurement Resources Examples Conference 141

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Stephen Waddington

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. It reported that a typical agency undertakes 27 new business pitches each year at a cost of 1,674 hours and £11,000 of billable time.

Pitching 117

Pitching Publicity System Energy 117

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications.

Creativity 243

Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

MARCH 23, 2022

These meetings are also the PR team’s initial opportunity to assess potential B2B spokesperson, define their “lanes,” and gauge how comfortable and effective they will be in a media interview or keynote situation. . Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

Agency 310

Agency Meeting B2B Conference 310

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Pitch some fast blog post ideas related to their audience and their needs. Ask if you can create a casual interview series for their website. Public Relations'

Real Estate 195

Real Estate Pitching B2C Fashion 195

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Attend and facilitate media interviews; network with reporters and editors. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Vince: Yeah, I mean, this, I feel like this strategy, like the, specifically statistics posts, seems to be something that, I mean, now I’m getting, I feel like pitches, email pitches from Agencies that just do that, right?

Creativity 117

Creativity Digital PR Data Pitching 117

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” What audience can you deliver to the influencers you pitch? Now back to you.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. Style guide and pitch guide What’s your stance on the Oxford comma?

Pitching 52

Pitching Interviews Employee System 52

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

MAY 4, 2018

Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. It’s a good idea to go after your ideal job with the same skills and enthusiasm you would use in the workplace – pitching a story, or securing a new client.

How To 189

How To Nonprofit Interviews Privacy 189

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Attention-worthy subject lines?

Trends 104

Trends Reddit Pitching Data 104

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115