Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’m able to catch up on what’s new in technology by walking through the exhibit hall. Of course, mentoring is at the top of my list.

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Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. Critical and Creative Thinking. That is where the creative layer comes in – turning that nugget into a compelling storyline. Suggest a Skype here and there.

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Solo PR Pro

OCTOBER 30, 2018

Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., Lisa Gerber of Big Leap Creative and The Gear Show podcast upgraded to the pro version so Calendly can help her manage appointments and events for her business and her podcast. “I

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Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity. Technology.

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PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

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ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

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