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Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
They interview experts on gender, tell stories about their own experiences, and give lots of practical advice to help women succeed in spite of the obstacles.This is a must listen for all women in comms and PR! . This weekly podcast features in-depth interviews with smart marketers from all walks of life. Marketing Smarts.
People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. That’s why the sheer act of creativity typically falls short of the finish line.
woman in any sport if she wins three more medals in Paris. If you’ve ever staffed an interview when the spokesperson wasn’t focused in their prep session, didn’t practice their soundbites and didn’t warm up before talking to the journalist, then you know how even the most skilled communicators can fail when they wing it.
When I started out two decades ago, there were very few females in the sports business. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative.
The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. The “too creative” pitch. We’re not above a little creative hyperbole to get interest, but tread carefully. It’s likely to backfire. The ill-timed pitch.
To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog.
There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? According to Ms.
To heighten creativity. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. It’s a fun way to take all forms of written communications to the next level. trendhunter. FiveThirtyEight.
Although you may have had your heart set on sports PR and now find yourself in B2B tech, odds are it will be just as stimulating and and challenging. If a candidate doesn’t say “I’ve been to your website” or “I’ve read your blog,” within a few minutes of interviewing, I’m wary.
In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. My hobbies outside of work include…running, yoga, reading, being a dance/soccer/lacrosse mom and following Baltimore sports.
Read below for the entire interview with Jen: . Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. lens to planning for our clients. And he did beautifully. Be a trusted resource.
Working for an amateur or professional sports team has always been a dream of mine. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.
For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.
We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. Today FM – Music, Entertainment, News & Sport broadcast nationally. The All Ireland Football Final in July is the highlight of the Irish sporting calendar.
In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.
There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….
HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice. It must be interesting, different, and creative.
From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect.
Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future. AI is already in newsrooms.
In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. They will need to use correct grammar and spelling, know more than how to put a sentence together, and be creative.
For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.
It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.
In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. My guiltiest pleasure is…live sport. With so much constant change, if you’re not prepared for the unexpected, you won’t thrive. So how can you be ready for anything?
Maxim Behar, the company's founder, interview for Economy. Practically all possible ones - additional health insurance, sports cards, etc. You can find the full interview here. bg What social benefits are included in the company's package? Nowadays, that's not insignificant at all!
But the bigger story here is the shifting sands under the old way of doing sports sponsorship which social media is causing. With 300 million followers, Ronaldo and people like him eclipse the sporting bodies in terms of power and visibility. This creates a schism and a dilemma for UEFA.
It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.
After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. Here’s a free sports drink. John’s University in New York City. Just finished logging in a run? Leveled up on a game?
Amriel: Play with kids, watch sports, listen to music and explore the outdoors. Matt: Creative freedom. They are three and one-years-old and their personalities have a stop and go. Eric: Play golf. Josh: Bike and play video games. Q: What’s your favorite part about working at Critical Mention? Daniel: Good people around you.
In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. Your brand needs to do more than just communicate if you want to connect with your audience. You recently set up your own brand consultancy, Ace Brand Strategist.
Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. See these related interviews: Startup Marketing? An over-simplification? Damn right it is.
For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.
Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. Find a reliable writer who can interview, copy edit and communicate effectively, and they’ll help you score. It’s that time of year. Multimedia Expert/Wide Receiver. Connect with Lisa on Twitter: @LisaArledge.
Is our nation primarily united by sports, sports events, and sports figures from the past year? For instance, Carlos Nassar, a sports personality, ranks first. What stands out to me in the trends is the film for the Bulgarian football player Georgi Asparuhov, Gundi, which is tied to sports but goes beyond that.
For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. Perhaps the greatest thing that space tourism is doing is inspiring the next generation of creative thinkers and risk takers.
I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Jordan has a true passion for communication and sports! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.
I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. It’s a discipline that has been deprioritized almost in many PR firms today as creative, strategy, digital and influencers have really taken off. Seems a bit outdated.
If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. This helps you internally and makes it easy to hire contractors for creative work. For example, you see a pair of sneakers with a swoosh logo. Brand recognition and brand awareness go hand in hand.
How does a bank activate its brand during the biggest sporting week of the year? But, I thought it was a creative approach to a common challenge for many brands sponsoring the Big Game this week. And brilliantly devised in a way that targets Minnesotans, as well as the out-of-towners who are descending on our city. Probably not.
So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Listen to the full interview, with bonus content, here. But in this emerging market there’s still a lot to be done. But be transparent.
When I started out two decades ago, there were very few females in the sports business. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative.
That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Our creative director Alex Hartman joined me for the press days at Motor Bella. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN.
Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Are you ready?
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