ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative.

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Beyond PR

AUGUST 11, 2016

For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with Snapchat captions offering context. Conduct quickie interviews. . Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Download our Buyer 2.0

Storytelling 40

Storytelling Branding Brand Journalism 40

Communications Conversations

OCTOBER 13, 2015

2: What about producing your own interview series live from volunteer events? With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? Remember the #LilyforTarget launch?

Corporate 60

Corporate Creativity Employee Instagram 60

5W PR

NOVEMBER 14, 2018

5W brought both brand and product storytelling to life in the multi-room space in creative, socially-sticky ways in order to inspire and earn social play—i.e. We spoke with 5W’s CPG team to get their takes on the event, and trends on “how to PR a brand partnership.” Read on for the full interview! How did we activate?

Instagram 74

Instagram Creativity Consumer Storytelling 74

Karen Freberg

JANUARY 14, 2021

We have a bit more now in 2021 to tie into current industry trends. We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. storytelling, etc) to the dark side of social media (ex. storytelling, etc) to the dark side of social media (ex.

Social Media 88

Social Media Media Resources Creativity 88

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” But I find enjoyment in testing new technologies and exploring new trends.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

MARCH 1, 2016

In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers. It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. What do you like most about working in PR? What do you dislike most?

Technology 120

Technology Industry Storytelling Strategy 120

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. It’s a useful way of spotting issues, trends, and themes. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Branding Brand Technology 62

Shift Communications

OCTOBER 17, 2014

It requires agility, and keeps me thinking creatively. If we’re not getting results, it’s usually either a storytelling issue or a target issue. Listening to trends, reading, paying attention to the random news a client might drop in about the company and to things that are said by other teams is essential. To your clients.

Agency 146

Agency Pitching Training Meeting 146

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. They also helped me think differently and creatively. It helps me keep up with the latest trends and thinking about new ideas.

Sports 113

Sports Travel Television Journalism 113

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she told TIME in her “Person of the Year” interview of her Eras Tour. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment.

Leadership 186

Leadership Storytelling Viral Banking 186

Beyond PR

OCTOBER 18, 2016

It gives your followers a chance to interact with your brand, provides them with a larger spotlight the same way trending hashtags do and gamifies the whole experience. A technology company’s followers would love the new iWatch and a staffing agency knows their ‘soon to be interviewing’ audience could use a gift card for formal wear.

Twitter 40

Twitter How To Social Media Guidelines 40

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Start with a creative content mix.

Pinterest 40

Pinterest Community Data Mobile 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 194

Writing Communications Marketing B2B 194

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. It’s a very creative, cool place to be a part of. Watch webinar.

Trends 78

Trends Branding Brand Reddit 78

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 100

Survey Media Relations Corporate Communications 100

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR Job Coach

NOVEMBER 26, 2020

Together with his ability to trend-spot, he shows teams and audiences that the key to our future is in understanding timeless wisdom about human nature and focusing on integrity. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

NOVEMBER 23, 2021

Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For this, remember that Instagram is primarily a visual platform.

Instagram 158

Instagram Publicity How To Social Media 158

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. In addition to her excellent academic work, Kathryn serves as vice president of public relations for the USM PRSSA chapter keeping the chapter up to date with information along with sharing on social media current trends in public relations. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview. I’m also just checking out Google Trends. I use BuzzSumo to keep on top of other topics related to the clients I have to see what’s trending.

Media 71

Media SEO Pitching Digital PR 71

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Branding 246

Branding Brand eBook Leadership 246

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way.

Media 112

Media Journalism Report Video 112

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels.

B2C 52

B2C Case Study B2B Content Marketing 52

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Interviews, profiles, employee updates, press releases – all are based on the written word. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 8, 2015

NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth.

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

JULY 6, 2013

David has since added to the real-time discussion with his Newsjacking book, which further reinforces the need for brands to respond quickly to breaking stories or trending topics, to insert themselves into the news cycle when appropriate to earn incredible brand awareness. How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Case Study Trends 52