Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Some examples include: Solicit interviews with independent speakers and panelists. Talk to Us!

Trade Shows 100

Trade Shows B2B Conference Marketing 100

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Some spokespeople read briefing documents religiously, while others just read the top line items.

Writing 130

Writing How To Interviews Pitching 130

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 75

B2B Creativity Film Trade Shows 75

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. Images: Martin Pettitt , Hans Splinter , Peter Miller ( Creative Commons ).

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. How do you stand out during and after job interviews? However, those opportunities can be difficult to recognize. What are important tips to know when searching for a career in PR?

Trade Shows 150

Trade Shows Community Social Media Resources 150

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. There’s always a creative solution. the reporters likes to schedule interviews through?

Conference 62

Conference Trade Shows Brand Branding 62

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128