PRSay

OCTOBER 15, 2024

He went to replace it and waited for hours in a long line to get the latest iPhone, which was the first model to have video. He played the old video clip for the audience, showing him flubbing up and unable to get the right words out about an incident while on the air. And I try to remove myself from the story.

Storytelling 140

Storytelling Local Transportation Television 140

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

JULY 10, 2020

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. This weekly podcast features in-depth interviews with smart marketers from all walks of life. The NewsWorthy . Marketing Smarts.

Sports 332

Sports Radio Retail Advertising 332

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. However, it’s worth noting that the length of a video can affect the engagement rates.

Video 149

Video Social Media Instagram Facebook 149

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 125

Video Strategy Marketing Instagram 125

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. But the conflict typically runs deeper. A major market research initiative. . A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice.

Software 176

Software Measurement B2B Training 176

Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., The demos were pretty incredible (you can check them out in the video link above). But generalized AI that can think like a human and be applied to many problems is not on the horizon or may never happen, Kai-Fu said in the 60 Minutes interview.

Insurance 234

Insurance Insurance Privacy Interviews 234

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.

Video 97

Video Interviews Resources Creativity 97

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. Result: A complete flop.

Video 113

Video Guidelines Advertising Advertising 113

ImPRessions - Crenshaw Communications

MAY 18, 2021

And yes, there’s even a video series titled “How S#it Works.” . Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns.

Advertising 322

Advertising Advertising Privacy Television 322

Contently - Strategy

JANUARY 9, 2019

Sierra Pettengill of Field of Vision produces short found-footage documentaries, SungWon Cho makes social video riffing on daily headlines in animation and gaming, and Inverse’s Weston Green and Justin Dodd host a talk show inside the virtual world of Fortnite. This isn’t inspiring stuff for video producers or your audience.

Video 103

Video Branding Brand YouTube 103

Cision

OCTOBER 22, 2015

To see the PANTCHEK checklist in action, check out Fineman PR’s animated video. Ensure the person you choose won’t freeze in the middle of an interview or ramble off topic. Images: Nick Kinkaid , brownpau ( Creative Commons ). H: Have an upper-level, well-trained spokesperson speak on your brand’s behalf.

Crisis 120

Crisis Video Crisis Communications Crisis Management 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom.

Publicity 256

Publicity Branding Brand Storytelling 256

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. It’s not a quick fix.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Branding 246

Branding Brand eBook Leadership 246

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . PR writers keep it simple.

Writing 294

Writing Journalism Pitching Report 294

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Branding 189

Branding Brand Real Estate Tourism 189

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Ask if you can record them for video uploads, or review the PowerPoint as a possible SlideShare upload. Do they have videos but no YouTube channel?

Real Estate 195

Real Estate Pitching B2C Fashion 195

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. How has your life changed since becoming an influencer?

Interviews 88

Interviews Instagram Video Creativity 88

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

Real Estate 223

Real Estate Local Pitching Media 223

Deirdre Breakenridge

SEPTEMBER 14, 2017

As I’ve read interviews and talked to writers, their answers range from challenges landing a publishing deal and feeling overwhelmed as a slow writer, to fears around vulnerability and the struggle to shed self-doubt. I even asked a creative I admire to partner with me. How have you tackled new creative projects?

Writing 0

Writing Travel Film Creativity 0

Critical Mention

FEBRUARY 12, 2019

I used a favorite video where I sang to a large crowd and then used that to contact bookers from different EuroPrides. I also filmed three music videos by the end of this year which is very exciting. The post Interview with Davis Mallory appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Interviews 91

Interviews Film Instagram Writing 91

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

MAY 4, 2018

Networking isn’t only about getting interviews. Those early “informational interviews” can also be the beginning of an informal professional network. Consider a short digital video about what you’re most passionate about. Talk to everyone. Tell them something they don’t know.

How To 189

How To Nonprofit Interviews Privacy 189

Prowly

DECEMBER 10, 2024

No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 95

Video Facebook Twitter Viral 95

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Since then, Andy has launched a number of new categories including video games, personal computers, desktop publishing, digital imaging, SaaS, very light jets, and cleantech investing.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Invite experts, thought leaders, and influencers for interviews. This can be done through webinars, live videos, or interactive virtual events.

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

APRIL 5, 2017

As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment.

SEO 200

SEO Pitching Agency Exercises 200