Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

Interviews 120

Interviews How To Media Infographics 120

Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? Success means mastering a diverse set of skills , creativity and out-of-the-box thinking.

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.

Media 333

Media Pitching Report B2B 333

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 211

Writing Communications Marketing B2B 211

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Ask Google, “Who writes about [your topic] at [name of publication]?” If so, are you staying connected with those journalists? It’s important to stay front of mind with them.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

MAY 13, 2021

Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Attend and facilitate media interviews; network with reporters and editors. Assist in the research, writing and development of new business proposals and presentations. Creative and energetic personality! . Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

Cision

JULY 19, 2016

Jeff Barrett, CEO of Status Creative and one of Forbes’ Top 50 social media influencers, says brands need to focus less on the content itself and focus more on getting that content in front of the people who matter most. Before you begin writing, you need to come up with a plan for what you will do with the content once you have it.

Interviews 120

Interviews Software Content Marketing Creativity 120

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. She advises writers to “Build a corner.

Creativity 60

Creativity Writing Skype Travel 60

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. ” What is the most creative residential real estate story the Washington Post has run? How do you prefer to be pitched?

Real Estate 223

Real Estate Local Pitching Media 223

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. I know you’ll not only enjoy this interview, you’ll change the way you communicate forever.

Creativity 98

Creativity Communications Instagram Interviews 98

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect.

Product Launch 296

Product Launch Training Interviews Software 296

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 109

Writing Case Study Study Insurance 109

Critical Mention

FEBRUARY 12, 2019

I reached out to blogs myself, and many didn’t write back. Billboard , however, did write back and started covering me. For those that don’t write back but have covered me before, I send out personal emails asking if they were willing to write about me again. It’s a highlight of my career so far.

Interviews 91

Interviews Film Instagram Writing 91

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

The Stalwart Blog

OCTOBER 8, 2016

They interviewed Get Lit's Founder, Diane Luby Lane, who explained the importance of having students not just write and tell their own stories, but also feel connected to and tell stories from poets who've come before them such as Sylvia Plath and Langston Hughes. They memorize and perform these pieces as well. .

Creativity 83

Creativity Nonprofit Interviews Writing 83

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Onclusive

JUNE 7, 2017

This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories. Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist.

How To 150

How To Fashion Interviews Local 150

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience. Leadership. Collaboration.

How To 187

How To Leadership Interviews Google 187

ImPRessions - Crenshaw Communications

MAY 4, 2018

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. Networking isn’t only about getting interviews. Research specialist sectors. Talk to everyone.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

MAY 10, 2019

It takes more than a creative idea to craft a memorable, engaging article. Here are five tips on how to make your writing resonate with readers. See how each subhead below teases the reader about a specific tip in an article about how to ace a job interview. Loosen your language. Show you’ve researched the company.

Employee 158

Employee Writing Training Social Media 158

Waxing UnLyrical

FEBRUARY 7, 2019

Interview Experts. People love interviews with industry experts. After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. Give Away Swag. Who doesn’t love free stuff in the mail?

Creativity 71

Creativity Strategy SEO Interviews 71

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Another big mistake is writing content for search engines, rather than writing for your audience. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really! Every day is different and exciting.

Interviews 88

Interviews Instagram Video Creativity 88

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. Be scrupulous.

Training 159

Training Writing Pitching Video 159

Ishmael's Corner

SEPTEMBER 7, 2014

One of my favorite lines on this topic comes from Fortune journalist Patricia Sellers, who closes an interview with: “If failure isn’t part of the story, I’m not that interested.” (You You can find the video of the interview here ). Novelist Kurt Vonnegut espoused the following for creative writing: “Be a sadist.

Video 144

Video Storytelling Interviews Creativity 144

Cision

JUNE 30, 2016

In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in. My love of writing, interest in people and curiosity about the world drew me to PR. What drew you to the field of PR?

Technology 149

Technology Nonprofit Journalism Creativity 149

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

Resources 86

Resources Creativity Publicity Local 86