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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have.

B2B 179
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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Go beyond a resume . Create polls.

LinkedIn 421
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Wine, Innovation and Armani: A Journey of Creative Problem-Solving

PRSay

Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.

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Minds Worth Meeting Bonus Episode – Getting Geeky with Andrew McAfee

Stern + Associates

In this episode of Minds Worth Meeting, Justin Louis speaks with renowned MIT researcher Andrew McAfee , author of “ The Geek Way: The Radical Mindset that Drives Extraordinary Results.” In this episode: Andy explains what “geeky leadership” is and how geeks have become the most consequential leaders in modern business.

Meeting 127
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How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Extends the reach of thought leadership content . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership.

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Meet Board of Directors Nominee Ray Day

PRSay

Do you envision pursuing future leadership roles within PRSA? For students and professionals alike, that means we must constantly reinvent ourselves, continuously learn and spend time with people who challenge us intellectually and creatively, and help us see into the future. John Elsasser is PRSA’s director of publications.

Meeting 148
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5 Ways To Amplify PR Efforts

ImPRessions - Crenshaw Communications

Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights. Engage with them on social media, email them offering kudos on a recent story, or schedule a coffee meeting or a virtual check-in. Social media posts can be more than company news and updates.