ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Provide strong guidance and leadership to junior-level staff. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality!

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. When you do pitch, keep it brief and relevant.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Make your pitch schedule timely. This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. . __ .

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.”

Pitching 98

Pitching Company How To Study 98

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Grow Our Creative Capabilities As An Agency.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 99

Creativity Study Ethics Publicity 99

Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. Get creative and be sure the sales team is involved in developing the plays. In this case, I’d interview the customers and write up a contributed article to pitch. References have to be part of the sales-marketing alignment conversation.

B2B 142

B2B Case Study Study Conference 142

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 146

Software Pitching Ethics Technology 146

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Now, five years later, they’re ascending to powerful leadership positions. We’ve reached a stage where brands need great content at every buyer touchpoint—from their Instagram posts to sales enablement emails to pitch decks—to win people over.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Approaching any one of them without understanding what they cover will ensure your pitch is ignored. Global spending on cybersecurity products and services will exceed $1 trillion by 2021.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To heighten creativity.

Blogging 159

Blogging Pitching Fashion Sports 159

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. No differentiation.

Pitching 205

Pitching Agency International Internal 205

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. 3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Attention-worthy subject lines?

Trends 104

Trends Reddit Pitching Data 104

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. Gerry served in leadership positions at Producers Forum Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Pop Culture/Creativity Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Writing Pitching Video 159

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

PRSay

JANUARY 9, 2020

And people still faxed pitches! 2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

This means keeping media lists up to date, drafting pitches, follow-up notes and press releases and organizing all other pertinent information so a tight schedule of targeted outreach is maintained. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured. Plan to communicate in a variety of ways.

Local 159

Local Pitching Interviews B2B 159

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. This helps you internally and makes it easy to hire contractors for creative work. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Branding 104

Branding Brand How To Measurement 104

Buzzstream

APRIL 2, 2025

The journalists are most likely getting inundated with pitches. Vary your digital PR tactics, such as newsjacking, proactive PR, thought leadership, and hero campaigns. What it should be is something a bit more creative. Is the main differentiator between traditional and digital PR that digital PR has a more creative spin?

Digital PR 62

Digital PR Branding Brand SEO 62

Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. The PR pitch deluge inevitably follows. The result is little bandwidth for a hundred or more pitches, let alone pitches from strangers with no previous connection. by Frank Strong.

Trade Shows 132

Trade Shows Conference Pitching Meeting 132

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet. What are the biggest pitching mistakes brands make?

Leadership 120

Leadership Local Pitching Social Media 120

Cision

AUGUST 5, 2015

While you might not get a “yes” when you pitch a blog with 5 million daily readers at first, by targeting bigger and bigger blogs, you reach more of your target audience and grow your reputation as a guest blogger. Bonus Tip: Once you’re published on one well-respected blog, use that sample when you pitch bigger blogs.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

MAY 15, 2017

A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. A chance to show creative flair. . You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

OCTOBER 1, 2024

Cision stepped lightly around the “use AI to write press releases” message in its press release: “While we are eager to share this new AI solution as an option for our customers, we also recognize that there is no replacement for the human creative process,” said an executive in the announcement. million in its Q2 earnings announcement.

Publicity 156

Publicity Software Google Reddit 156

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For seasonal advice, check out these holiday pitching tips. See this earlier post on eight tools for thought leadership. Get an early client check-in.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. But do use it in a pitch to a morning talk show. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience.

Interviews 136

Interviews Pitching Infographics Print 136

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” It’s a great creative outlet.

Writing 122

Writing Creativity Local Pitching 122

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146