Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data?

Analytics 141

Analytics Google Creativity Publicity 141

Stephen Waddington

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. It’s encouraging to see a rise in public relations practitioners helping clients understand the climate crisis. It has yet to report on progress.

Leadership 111

Leadership Publicity Energy Crisis 111

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.

Agency 353

Agency Communications Marketing Leadership 353

Agility PR Solutions

AUGUST 25, 2021

When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions firm Cella.

Leadership 159

Leadership Report Marketing Creativity 159

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

Leadership 78

Leadership Conference Marketing Community 78

Sword and the Script

OCTOBER 1, 2024

The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse the rounding error, generative AI has been more or less mainstream for about two years.

Publicity 125

Publicity Software Google Reddit 125

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 118

Publicity Conference Leadership Measurement 118

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Publications . Go beyond a resume . Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Maxim Behar

AUGUST 11, 2024

He is an author, public speaker, lecturer, active diplomat, President, Fellow of the Public Relations and Communications Association, and more. As a passionate and influential PR professional, Maxim Behar has a mission to shape the public communications business’s future and promote ethical and effective practices worldwide.

Leadership 64

Leadership Industry Crisis Management Groups 64

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

5W PR

APRIL 11, 2023

Going public is a major step for companies. The Initial Public Offering or IPO process of becoming publicly traded is complex and demanding. Featuring a keynote speech by prominent leadership will also provide an opportunity to showcase the company’s vision for the future.

Publicity 88

Publicity Financial Banking Social Media 88

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. But what about black history in public relations? What does society lose from this gap in leadership diversity? Woodson sought to overcome. percent of the U.S.

Publicity 218

Publicity Leadership Groups Creativity 218

Remote PR Jobs

SEPTEMBER 25, 2023

Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand. They are looking for new and creative ways to break through the noise with their story of why they matter and the value they provide to customers.

Communications 100

Communications Publicity Employee Reputation 100

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable.

B2B 104

B2B Leadership Marketing Blogging 104

Agility PR Solutions

FEBRUARY 24, 2020

The post Biz leaders are seeing the value creative pros bring to the table appeared first on Agility PR Solutions. When we first […].

Creativity 103

Creativity Leadership Meeting Marketing 103

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Today’s practitioners must mentor younger practitioners on the art, craft and strategy of public relations. Public relations depends on human qualities such as curiosity, critical thinking and empathy. Illustration credit: limitless vision ]

Publicity 182

Publicity Software Education Technology 182

Wadds Inc.

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. It’s encouraging to see a rise in public relations practitioners helping clients understand the climate crisis. It has yet to report on progress.

Leadership 52

Leadership Publicity Energy Crisis 52

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. Creative briefs. You develop a defined process for promoting it – from publication to measurement – and let the program run. Academia often structures undergraduate training around them. Award programs usually center on campaigns too. The results? It’s heavy lifting.

Marketing 193

Marketing eBook Guidelines B2B 193

Agility PR Solutions

JUNE 30, 2020

With the world’s workforce now largely working remotely, new research from SutherlandGold, creative comms agency for changemakers, shows that a new generation of digital-first CEOs are defining what remote leadership looks like in a virtual world. “We

Leadership 88

Leadership Creativity Agency Trends 88

PRSay

AUGUST 16, 2024

Learn more about The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication management associations, organizations and institutions, here. But it’s not just a major concern for public relations practitioners. Responsible leadership is key, year after year.

Trends 153

Trends Communications Ethics Corporate 153

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

Creativity 120

Creativity SEO Mobile Journalism 120

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 75

Creativity Study Survey Advertising 75

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference.

Leadership 182

Leadership Reputation International Internal 182

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. That doesn’t mean public relations can’t build brand awareness; it can. What about a flood of LinkedIn comments?

Publicity 255

Publicity Storytelling Automotive Software 255

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has empowered entities to not only convey their messages effectively but also to build trust, foster goodwill, and adapt to the dynamic nature of public perception.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Provide strong guidance and leadership to junior-level staff. Creative and energetic personality! within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. “As Cliff is the person everyone looks to for advice and guidance.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell.

Retail 368

Retail Media B2B Pitching 368

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Read the complete article: The State of Marketing Leadership 2018 ; Full report: How to Drive a Successful Marketing Strategy in 2018 (reg.

Creativity 77

Creativity Technology Marketing Web 77

Stern + Associates

AUGUST 25, 2023

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Public relations (PR) agencies can help you do this by improving your messaging strategy. Considering the following tips will help you find the public relations agency that fits your business.

Agency 62

Agency Publicity Measurement Strategy 62

HMA Public Relations

FEBRUARY 13, 2018

This month's #TipForTuesday on the characteristics of leadership hits on the importance of creativity/innovation, honesty and customer satisfaction. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations. Click below for more].

Leadership 41

Leadership Creativity Publicity 41

Ethical Voices

JUNE 6, 2022

Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. Ethical leadership is critical. What are some of the key findings in the research?

Ethics 52

Ethics Leadership Training Study 52

PRSay

JULY 19, 2024

Whether it’s securing a coveted speaking opportunity, landing a feature in a key publication or edging out the competition in share of voice, PR pros and athletes alike must benchmark our progress and continually strive for excellence. Set goals and measure success. We may not always win a medal, but sometimes we will win an award.

Sports 167

Sports Training Leadership LinkedIn 167

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. The post A Public Relations Mixtape For The Season appeared first on Crenshaw Communications. Don’t Look Back in Anger”.

Publicity 160

Publicity System Energy Creativity 160

PRSay

MAY 29, 2024

Historically, Asian Americans have been underrepresented in leadership roles within communications. Understanding the power of representation It’s no secret that representation matters and seeing fellow Asian Americans in leadership roles provides inspiration and validation. We belong in leadership and in the boardroom.

Communications 86

Communications Leadership Community Groups 86