ImPRessions - Crenshaw Communications

JULY 24, 2018

In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” The first half of 2018 has seen some remarkable corporate PR maneuvers. Ambien is woke.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." Now the leadership is horizontal. The primary market is where our customers work.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JULY 24, 2018

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR Conversations

JULY 17, 2014

If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. That, and because I can indulge my need for creative expression. Plus that organisational PR relies on the leadership (and employees) and their actions. What is your idea of PR nirvana?

Real Estate 71

Real Estate Local Government International 71