ImPRessions - Crenshaw Communications

AUGUST 31, 2023

Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. Scaling Despite Limited Resources There’s one word that appears more on the SaaStr agenda than “AI” (and possibly even “SaaS”).

Leadership 182

Leadership Creativity Trends Resources 182

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. There are countless ways.

Education 211

Education Writing Leadership Resources 211

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. It was enough budget for one full-time resource for about six months. The company had achieved a true thought leadership status. And not with the lack of leadership support in that workplace culture.

B2B 105

B2B Leadership Marketing Blogging 105

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. A big-idea resource Who can put a price tag on a great idea?

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The human resources horror stories circulating right now are mind-numbing. Don’t skimp here. This seems obvious.

B2B 144

B2B Software Ethics Leadership 144

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 95

Creativity Study Ethics Publicity 95

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Daenerys Targaryen: Demonstrate Thought Leadership. Arya Stark: Define Your Goals. Cersei Lannister: Know Your Landscape.

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 156

Employee Crisis Reputation Creativity 156

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. As in any leadership structure, culture and tone is set and trickles top-down from the leadership team.

Data 195

Data Communications Reputation Data-Driven PR 195

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We want to deliver PR results, but we also need to provide a resource for our media contacts. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Consumer Strategy 245

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Read the complete article: The State of Marketing Leadership 2018 ; Full report: How to Drive a Successful Marketing Strategy in 2018 (reg.

Creativity 78

Creativity Technology Marketing Web 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Unrealistic expectations. Most importantly, it’s a cooperative effort.

Pitching 205

Pitching Agency Internal International 205

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Promoting leadership. Creating depth of message.

Branding 185

Branding Brand Marketing Wireless 185

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. Analyst reports are among the most important resources here. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs. PR content offers depth, credibility.

Storytelling 233

Storytelling Software Education LinkedIn 233

Axia PR

AUGUST 12, 2020

It's hard for corporate communications and marketing professionals to be creative. Creativity would be easy if we had unlimited time, budgets, and resources. And since we don't, it can be hard for corporate communications and marketing professionals to be creative. Sometimes inspiration comes from strange places.

Creativity 62

Creativity Company Corporate Leadership 62

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Pop Culture/Creativity Blogs. The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. While there is a great culture of collaboration for current projects, we are also very forward-focused and growth-oriented.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The days of leadership announcing new policies with a memo or email are over. None of the above methods come easily or without significant investment of time and resources. Unquestionably, if these tactics are thrown together without creative forethought, they will likely miss their mark. Omni-directional communications.

Internal 147

Internal International Employee Mobile 147

Wadds Inc.

OCTOBER 16, 2024

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. But where is the in-depth data about scaleups?

Creativity 52

Creativity Agency Leadership Sports 52

Cision

DECEMBER 15, 2015

Many provide value to their followers with a host of resources from weekly newsletters to webinars to one-on-one coaching sessions. Images: Andrés Nieto Porras , Andrew_Writer ( Creative Commons ). They build up their following by sharing their ideas and engaging with their audience not once, but over and over again.

Leadership 120

Leadership Training LinkedIn Resources 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Every leader has a style, and some prefer written communication over verbal.

Training 159

Training Pitching Writing Video 159

PRSay

MAY 29, 2024

Find more resources from PRSA for AAPI Month at this link. Historically, Asian Americans have been underrepresented in leadership roles within communications. Understanding the power of representation It’s no secret that representation matters and seeing fellow Asian Americans in leadership roles provides inspiration and validation.

Communications 88

Communications Leadership Community Groups 88

PRSay

OCTOBER 8, 2021

And I see an opportunity to be more creative.”. However, Facebook faced the same obstacles as other Silicon Valley startups in the early days — no resources and competing companies, she said. We’re so afraid to put new, creative ideas out there. But inside of us are all these amazing, creative ideas.

Creativity 179

Creativity Facebook Technology Employee 179

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

DECEMBER 17, 2018

Ideas – clients buy creative ideas and ability to execute from people that they enjoy working with. A successful client relationship requires creativity, account management and chemistry. Leadership – the role of an agency boss is an equal mix of cheerleader, tyrant and visionary. The management overhead sucks resource.

Agency 114

Agency Energy Marketing Financial 114

PRSay

OCTOBER 14, 2021

Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. Members rely on PRSA to support them with timely resources and a robust professional network. The variety that comes with a career in PR is one of the joys of the profession.

Meeting 148

Meeting Crisis Management Energy Resources 148

Wadds Inc.

SEPTEMBER 19, 2023

You can download a copy of the report from the AI in public relations resources page on the CIPR website. In 2018 research found that as technology reshapes our profession, the enduring value of human skills such as creativity, critical thinking, and emotional intelligence were still in demand.

Publicity 126

Publicity Ethics Government Policies 126

wiredPRworks

MARCH 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. epodcaster. Brewing.Media.

Web 119

Web Transportation Social Media Twitter 119

PRSay

MAY 7, 2021

Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. While I was on the Board, we also established a Diversity and Inclusion Committee, funded research, and created programming and educational resources to drive long-term change. It’s an incredibly rewarding experience.

Education 122

Education Technology Policies Leadership 122

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. I met her when she was marketing director at ThreeSixty Journalism, where I’m on the board.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

MAY 9, 2016

Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships. Take online classes, find a mentor or read thought leadership on the subjects that challenge you. You should, however, invest in some self-education. An Abundance of Data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120