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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Get your speaker submissions ready! DMEXCO, September 11-12, Cologne, Germany.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace, and raises funds for financial wellness causes.

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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs.

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9 Strategies for Building a Winning Professional Brand

PRSay

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

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Fall into Business Development

Solo PR Pro

Showcase your expertise by offering workshops, webinars, or seminars. Get creative with thought leadership. Take your thought leadership to another level by creating your own podcast, column or show. Educate your target audience.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.